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Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.

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The Shifting SEO Landscape in 3 Infographics

by Ritika Puri

seo

If you read the CrazyEgg blog, you’re probably well aware that the SEO landscape has evolved leaps and bounds over the last five years. Overnight, shady tactics like keyword stuffing and linkwheels have become obsolete. But here’s the thing. Marketers are still having trouble getting SEO out of their minds.…

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September’s Best: A Dozen Fresh Perspectives on Analytics, Conversions, and Copywriting

by Ritika Puri

Guess what? It’s officially holiday crunch time. If you’re a marketer, “happy Halloween, happy Thanksgiving, and merry Christmas” should be what’s running through your head right now. Feeling overwhelmed? Procrastination is always the best remedy. Thankfully, we’re here to help. Here are (in this marketer’s opinion), September’s best conversion, analytics and…

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How Power Words Can Help You Sell

by Ritika Puri

powerful, strong woman

We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be our best. Without even blinking or thinking twice, we’re ready to click ‘add to cart’ or ‘learn more.’ And it’s because…

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5 Conversion Experts Weigh in on User Psychology

by Ritika Puri

psychology

Psychology is an unstoppable force of nature. As tech savvy, opinionated, and intellectual as we are, our instincts inevitably kick in. From subtle designs to bold colors, we’re constantly relying on signals to guide us through key decision-making moments. Consumer behavior is no different. The decision-making process is just as…

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A3: @CrazyEgg was one of the best tools I have used to understand what and where users are engaging with a page. #seochat

Matthew Diehl

@matthewdiehl