A little bird told me that sunshine is just around the corner. Here in San Francisco, it's been t-shirt weather for most of the winter. But I've still … [Read more...]
“Ritika Puri”
February’s Best: Favorites in Conversion, Analytics & Copywriting
No excuses—it’s time to catch up on your reading. Grab your tablet, head over the office couch (or lounge, or wherever you go to relax), and get … [Read more...]
January’s Best: Favorites in Analytics, Conversion, and Copywriting
The first month of the year has come and gone. Yikes! Is anybody else wishing that time would just slow down so we could fully embrace life's … [Read more...]
December’s Best: Favorites in Analytics, Conversions, and Copywriting
Is it just me, or was Q4 totally insane? It's an understatement to say that 2013 was a phenomenal year for the online marketing world. One report … [Read more...]
November’s Best: Our Favorites in Analytics, Conversions, and Copywriting
No excuses—it’s time to take a brain break from the business of Q4 and catch up on your reading. We know you're busy. And yes, we know, if you live … [Read more...]
October’s Best: A Dozen Fresh Perspectives on Conversions, Analytics, and Copywriting
It's Halloween. (Or yesterday was.) That means marketers are well-entrenched in the 2013 holiday season. You're reading this post at a critical … [Read more...]
September’s Best: A Dozen Fresh Perspectives on Analytics, Conversions, and Copywriting
Guess what? It's officially holiday crunch time. If you're a marketer, "happy Halloween, happy Thanksgiving, and merry Christmas" should be what's … [Read more...]
August’s Best: A Dozen Fresh Perspectives on Analytics, Conversion and Copywriting
How was your commute to work this morning? Did you, by any chance, notice heavy traffic on the freeway? Did red lights feel just a little bit too … [Read more...]
July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting
What's better than the fact that you still have another month of summer? Conversion optimization, of course. Let's cut to the chase then. Here … [Read more...]
Paving the Path to Sales: The Conversion Funnel Explored
As a marketer, you've likely heard the term conversion funnel to describe your business's path to ROI. But when was the last time you took a close … [Read more...]
