Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.

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The Shifting SEO Landscape in 3 Infographics

by Ritika Puri

seo

If you read the CrazyEgg blog, you’re probably well aware that the SEO landscape has evolved leaps and bounds over the last five years. Overnight, shady tactics like keyword stuffing and linkwheels have become obsolete. But here’s the thing. Marketers are still having trouble getting SEO out of their minds.…

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The Holidays Meet Mobile: 3 Ways to Boost Conversion

by Ritika Puri

A recent Pew survey points out that last year, nearly 58% of cell phone users used their phones for guidance on purchasing decisions while inside a physical store. And that’s just the beginning. A recent study from Deloitte revealed the following trends for 2013: 69% of consumers will shop online…

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Show Me My Heatmap

Click tracking, heat maps, and without a spreadsheet? Yes, please. is one solut...

Aimee Graeber

@AimeeGraeber

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