If you read the CrazyEgg blog, you’re probably well aware that the SEO landscape has evolved leaps and bounds over the last five years. Overnight, shady tactics like keyword stuffing and linkwheels have become obsolete. But here’s the thing. Marketers are still having trouble getting SEO out of their minds.…

Guess what? It’s officially holiday crunch time. If you’re a marketer, “happy Halloween, happy Thanksgiving, and merry Christmas” should be what’s running through your head right now. Feeling overwhelmed? Procrastination is always the best remedy. Thankfully, we’re here to help. Here are (in this marketer’s opinion), September’s best conversion, analytics and…

What’s with young people these days? We’re relentlessly critical, wear flip-flops to work, and aspire to change the world. It’s an understatement to say that we have a bad rap, and the good old Internet has gone so far to call us narcissistic. Some of us would rather watch cat…

We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be our best. Without even blinking or thinking twice, we’re ready to click ‘add to cart’ or ‘learn more.’ And it’s because…

Psychology is an unstoppable force of nature. As tech savvy, opinionated, and intellectual as we are, our instincts inevitably kick in. From subtle designs to bold colors, we’re constantly relying on signals to guide us through key decision-making moments. Consumer behavior is no different. The decision-making process is just as…

Landing pages are mission-critical to your marketing strategy. You can drive all the traffic in the world, but if you’re failing to make that momentary connection, you’re throwing your branding dollars out the window. Do your high bounce rates bring you to tears? Do you feel like you’re flushing your…

As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a close look at this concept? When users visit your website, they may not  be ready to make an immediate purchase. That’s why your job exists…

Looking for a quick solution to customer engagement? Maybe you’ve bought into content marketing and social media for just that reason. But it’s important to realize that simply posting articles and tweets isn’t enough. Content marketing needs more than great writing to yield results.  As much as you focus on…

No excuses — it’s time to catch up on your reading. Grab your tablet, head outside for some sun, and get straight to your much-deserved brain-break. Here are (in this marketer’s opinion) May’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Conversion Rate Optimization for B2B Post by SiteTuners In the B2B…