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    March’s Best: Favorites in Analytics, Conversion, and Copywriting

    March 31, 2014 by Ritika Puri

    A little bird told me that sunshine is just around the corner. Here in San Francisco, it's been t-shirt weather for most of the winter. But I've still … [Read more...]

    Filed Under: A Dozen Eggs

    February’s Best: Favorites in Conversion, Analytics & Copywriting

    February 28, 2014 by Ritika Puri

    dozen eggs

    No excuses—it’s time to catch up on your reading. Grab your tablet, head over the office couch (or lounge, or wherever you go to relax), and get … [Read more...]

    Filed Under: A Dozen Eggs

    January’s Best: Favorites in Analytics, Conversion, and Copywriting

    February 1, 2014 by Ritika Puri

    The first month of the year has come and gone. Yikes!Is anybody else wishing that time would just slow down so we could fully embrace life's … [Read more...]

    Filed Under: A Dozen Eggs

    December’s Best: Favorites in Analytics, Conversions, and Copywriting

    December 31, 2013 by Ritika Puri

    Is it just me, or was Q4 totally insane? It's an understatement to say that 2013 was a phenomenal year for the online marketing world. One report … [Read more...]

    Filed Under: A Dozen Eggs

    November’s Best: Our Favorites in Analytics, Conversions, and Copywriting

    December 2, 2013 by Ritika Puri

    No excuses—it’s time to take a brain break from the business of Q4 and catch up on your reading.We know you're busy. And yes, we know, if you live … [Read more...]

    Filed Under: A Dozen Eggs

    October’s Best: A Dozen Fresh Perspectives on Conversions, Analytics, and Copywriting

    November 1, 2013 by Ritika Puri

    It's Halloween. (Or yesterday was.)That means marketers are well-entrenched in the 2013 holiday season. You're reading this post at a critical … [Read more...]

    Filed Under: A Dozen Eggs

    September’s Best: A Dozen Fresh Perspectives on Analytics, Conversions, and Copywriting

    September 30, 2013 by Ritika Puri

    Guess what?It's officially holiday crunch time. If you're a marketer, "happy Halloween, happy Thanksgiving, and merry Christmas" should be what's … [Read more...]

    Filed Under: A Dozen Eggs

    August’s Best: A Dozen Fresh Perspectives on Analytics, Conversion and Copywriting

    September 2, 2013 by Ritika Puri

    How was your commute to work this morning?Did you, by any chance, notice heavy traffic on the freeway? Did red lights feel just a little bit too … [Read more...]

    Filed Under: A Dozen Eggs

    July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

    July 31, 2013 by Ritika Puri

    dozen eggs

    What's better than the fact that you still have another month of summer?Conversion optimization, of course.Let's cut to the chase then.  Here … [Read more...]

    Filed Under: A Dozen Eggs

    Paving the Path to Sales: The Conversion Funnel Explored

    June 14, 2013 by Ritika Puri

    As a marketer, you've likely heard the term conversion funnel to describe your business's path to ROI. But when was the last time you took a close … [Read more...]

    Filed Under: Conversion

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