With the holidays coming up, you’re probably right in the middle of an email marketing campaign with big ambitions. If you’re using an email marketing solution or an ESP, they’re giving you great analytics on how your emails are performing with your audience. You’re seeing sends and opens, clicks and…

Are you tempted to buy an email list? It sounds easy, right? You just purchase email addresses and start sending people marketing emails. A shortcut, if you will. But there’s always a problem with shortcuts. The time you save by not building your email list organically harms your bottom line,…

Welcome! For those of you just tuning in: Last week I attended Klaviyo: BOS, a two-day summit focused on growth tactics and business strategy for online merchants and ecommerce brands. Session topics ranged from Facebook Messenger bots and segmentation to email design and marketing automation. I took a ton of very…

I always prefer to get information directly from experts. If I can eliminate some of the guesswork before I start a new marketing campaign, I’m already ahead of the curve. That includes information on topics like how to build an email list. Geoff Roberts, marketing expert and the founder of…

Looking for email marketing software that has all the features you want at the price you’re looking to pay? These are unbiased reviews of six email marketing providers for any budget ranging from free to enterprise email marketing solutions. Read through the reviews and decide which is best for your…

Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this is likely your approach.

What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder of a SaaS company about onboarding emails for SaaS companies. He wanted some new ideas on how they could improve their welcome emails.

As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox.

If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?