What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder of a SaaS company about onboarding emails for SaaS companies. He wanted some new ideas on how they could improve their welcome emails.

As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox.

If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?

This is a personal question, so forgive me for being forward, but it’s important to ask before we begin. Have you ever ignored facts because it posed a threat to your beliefs?

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.

We published a post reviewing 6 Email Service Providers (ESPs) back in 2012. Since then, a lot has changed in the world of email marketing.

Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.

If you’re familiar with email marketing, then you’re probably familiar with drip marketing. If not, drip marketing refers to sending (automatically) a set of pre-written marketing messages to leads based on their actions (behavior), at specified time intervals or per event.

We talk a lot about content marketing with video, blog posts and social media engagement for building business and nurturing growth. There are plenty of us (marketers) who put a lot of emphasis on those things over email and make them a priority in our campaigns. But email marketing is…