Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Best Email Marketing Courses Compared
An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a…
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Free 30-day TrialHow To Create a Newsletter Design in 7 Steps (+ Newsletter Templates)
If you want to reach potential (and existing) customers, newsletters are your best option. Email generates more revenue than any other marketing channel. Think about…
From First-Time Buyer To Loyal Customer: Ecommerce Email 101
Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now,…
The Game of Thrones Approach to Powerful SaaS Free Trial Emails
Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this…
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder…
9 Customer Re-Engagement Emails You Need to Steal
If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?
The Psychology Behind a Perfectly Formatted Email Newsletter
Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.
11 Subject Line Strategies Guaranteed to Increase Your Open Rates
Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.
8 Brain Secrets That Will Turbocharge Email Conversions
Scientists and marketers alike have been researching neuromarketing for years – and it’s absolutely fascinating stuff. As people, we’re naturally curious about the secrets that…
10 Ways To Drive Up Conversions With Email Work Flows
In an ideal world, you’d be able to reach out personally to every lead. You’d develop a one-to-one relationship as you guide them through your…
How To Write Absolutely Irresistible Drip Campaign Emails
Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a…
How To Create a Killer Email List From Thin Air (A Beginner’s Guide)
You’ve probably heard people say, “the money is in the list”. What does this mean? In online marketing, you need to learn how to create…
What The Queen Can Teach You About Email Marketing
In the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or…
Emojis and Emails, a Match Made in Heaven (Maybe)
I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun…
How to Create the Perfect Transactional Email
Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick…
4 Shocking Email Marketing Studies That’ll Make You Change the Way You Market
Let’s just all get on the same page for a minute. Here’s what we already know about email marketing: email is the most powerful marketing…
Is Email Personalization Still a Conversion Clincher?
Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers…
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