If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?

This is a personal question, so forgive me for being forward, but it’s important to ask before we begin. Have you ever ignored facts because it posed a threat to your beliefs?

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.

We published a post reviewing 6 Email Service Providers (ESPs) back in 2012. Since then, a lot has changed in the world of email marketing.

Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.

If you’re familiar with email marketing, then you’re probably familiar with drip marketing. If not, drip marketing refers to sending (automatically) a set of pre-written marketing messages to leads based on their actions (behavior), at specified time intervals or per event.

We talk a lot about content marketing with video, blog posts and social media engagement for building business and nurturing growth. There are plenty of us (marketers) who put a lot of emphasis on those things over email and make them a priority in our campaigns. But email marketing is…

It’s every marketer’s dream. To lay your head to rest at night with the knowledge that when you wake, your bank balance will be just that little bit bigger. The passive income dream is common enough among marketers and entrepreneurs. I mean, who wouldn’t want to watch their bank balance…

Scientists and marketers alike have been researching neuromarketing for years – and it’s absolutely fascinating stuff. As people, we’re naturally curious about the secrets that hide within the human mind. And as marketers, we’re always looking for ways to better understand what makes our audiences tick. But our synapses really…