If you want to reach potential (and existing) customers, newsletters are your best option. Email generates more revenue than any other marketing … [Read more...]
“Email Marketing”
From First-Time Buyer To Loyal Customer: Ecommerce Email 101
Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue … [Read more...]
Why You Should Never Buy an Email List (And Tips to Build Yours)
Are you tempted to buy an email list? It sounds easy, right? You just purchase email addresses and start sending people marketing emails. A shortcut, … [Read more...]
The Game of Thrones Approach to Powerful SaaS Free Trial Emails
Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you're not seeing 20% or more in your conversion rate, this … [Read more...]
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting … [Read more...]
9 Customer Re-Engagement Emails You Need to Steal
If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it? … [Read more...]
The Psychology Behind a Perfectly Formatted Email Newsletter
Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing … [Read more...]
11 Subject Line Strategies Guaranteed to Increase Your Open Rates
Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well. … [Read more...]
8 Brain Secrets That Will Turbocharge Email Conversions
Scientists and marketers alike have been researching neuromarketing for years – and it’s absolutely fascinating stuff. As people, we’re naturally … [Read more...]
10 Ways To Drive Up Conversions With Email Work Flows
In an ideal world, you’d be able to reach out personally to every lead. You’d develop a one-to-one relationship as you guide them through your … [Read more...]
