Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this…

What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder…

If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.

Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.

Scientists and marketers alike have been researching neuromarketing for years – and it’s absolutely fascinating stuff. As people, we’re naturally curious about the secrets that…

In an ideal world, you’d be able to reach out personally to every lead. You’d develop a one-to-one relationship as you guide them through your…

Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a…

You’ve probably heard people say, “the money is in the list”. What does this mean? In online marketing, you need to learn how to create…

In the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or…

I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun…

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick…

Let’s just all get on the same page for a minute. Here’s what we already know about email marketing: email is the most powerful marketing…

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers…