It’s every marketer’s dream. To lay your head to rest at night with the knowledge that when you wake, your bank balance will be just that little bit bigger. The passive income dream is common enough among marketers and entrepreneurs. I mean, who wouldn’t want to watch their bank balance…

Scientists and marketers alike have been researching neuromarketing for years – and it’s absolutely fascinating stuff. As people, we’re naturally curious about the secrets that hide within the human mind. And as marketers, we’re always looking for ways to better understand what makes our audiences tick. But our synapses really…

In an ideal world, you’d be able to reach out personally to every lead. You’d develop a one-to-one relationship as you guide them through your offering. When they were ready to talk about purchase you’d be right there. But there’s no way you can give each lead that level of…

Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a drip campaign is to turn a subscriber into a customer. They are absolutely valuable to your marketing efforts.

Email marketing is one of the strongest weapons small businesses employ to enhance their user base, build brand visibility, and improve ROI. But, how is your business’s reputation holding up? If it’s taking a beating, your mails may be sent to SPAM folders or blocked by ISPs.

Cold emails are a necessary evil to many B2B technology businesses. You don’t particularly want to send them – you don’t really want any cold anything – but you have to reach out to new prospects, and unsolicited emails let you get a foot in the door. Except they don’t.…

Email marketing is raw power. It has a higher ROI than any other digital channel, and its power is only increasing as mobile users rely on their mobile devices to access their email.

How are you getting your users? Are you trying to squeeze as many people as possible into your free trial? And then hoping they will stick around and become paid users? In many cases, that’s what SaaS companies do. And more often than not, it’s a mistake.

You’ve probably heard people say, “the money is in the list.” What does this mean? In online marketing, an email list is the best form of communicating with your customers. Even though social media gets a lot of attention, the most valuable digital channel is email.