Email Marketing

If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.

Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.

Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a

You’ve probably heard people say, “the money is in the list”. What does this mean? In online marketing, you need to learn how to create

I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun

Let’s just all get on the same page for a minute. Here’s what we already know about email marketing: email is the most powerful marketing

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers