Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the … [Read more...]
“Email Marketing”
How To Create a Killer Email List From Thin Air (A Beginner’s Guide)
You’ve probably heard people say, "the money is in the list". What does this mean? In online marketing, you need to learn how to create an email … [Read more...]
What The Queen Can Teach You About Email Marketing
In the UK there's a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or … [Read more...]
Emojis and Emails, a Match Made in Heaven (Maybe)
I don't like emojis. There, I said it. I think they're juvenile and ugly, but whenever I say as much I get called a fun sponge. … [Read more...]
How to Create the Perfect Transactional Email
Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery … [Read more...]
4 Shocking Email Marketing Studies That’ll Make You Change the Way You Market
Let’s just all get on the same page for a minute. Here's what we already know about email marketing: email is the most powerful marketing … [Read more...]
Is Email Personalization Still a Conversion Clincher?
Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right … [Read more...]
2014 Holiday Email Marketing Tips
For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are … [Read more...]
Is Technology Impacting Your Email Conversion Rate?
It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While … [Read more...]
How to Inspire Email Opt-ins in 5 Seconds or Less
With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the decline. But all is not lost—if you take the time to make … [Read more...]