Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.
If you’re familiar with email marketing, then you’re probably familiar with drip marketing. If not, drip marketing refers to sending (automatically) a set of pre-written marketing messages to leads based on their actions (behavior), at specified time intervals or per event.
We talk a lot about content marketing with video, blog posts and social media engagement for building business and nurturing growth. There are plenty of us (marketers) who put a lot of emphasis on those things over email and make them a priority in our campaigns. But email marketing is…
It’s every marketer’s dream. To lay your head to rest at night with the knowledge that when you wake, your bank balance will be just that little bit bigger. The passive income dream is common enough among marketers and entrepreneurs. I mean, who wouldn’t want to watch their bank balance…
Scientists and marketers alike have been researching neuromarketing for years – and it’s absolutely fascinating stuff. As people, we’re naturally curious about the secrets that hide within the human mind. And as marketers, we’re always looking for ways to better understand what makes our audiences tick. But our synapses really…
In an ideal world, you’d be able to reach out personally to every lead. You’d develop a one-to-one relationship as you guide them through your offering. When they were ready to talk about purchase you’d be right there. But there’s no way you can give each lead that level of…
Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a drip campaign is to turn a subscriber into a customer. They are absolutely valuable to your marketing efforts.
Email marketing is one of the strongest weapons small businesses employ to enhance their user base, build brand visibility, and improve ROI. But, how is your business’s reputation holding up? If it’s taking a beating, your mails may be sent to SPAM folders or blocked by ISPs.
Cold emails are a necessary evil to many B2B technology businesses. You don’t particularly want to send them – you don’t really want any cold anything – but you have to reach out to new prospects, and unsolicited emails let you get a foot in the door. Except they don’t.…
