“Email Marketing”

Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the … [Read more...]

You’ve probably heard people say, "the money is in the list". What does this mean? In online marketing, you need to learn how to create an email … [Read more...]

In the UK there's a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or … [Read more...]

I don't like emojis. There, I said it. I think they're juvenile and ugly, but whenever I say as much I get called a fun sponge. … [Read more...]

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery … [Read more...]

Let’s just all get on the same page for a minute. Here's what we already know about email marketing: email is the most powerful marketing … [Read more...]

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right … [Read more...]

For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are … [Read more...]

It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While … [Read more...]

With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the decline. But all is not lost—if you take the time to make … [Read more...]