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12 Email Tips That Convince and Convert

by Peter Boyle

12 email tips that convince

It’s startling, isn’t it? That there are writers out there who – with a single letter or email – are able to increase sales ten fold. They’ve such a mastery of language that one letter could bring in tens or even hundreds of thousands of dollars. We all know email…

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What The Queen Can Teach You About Email Marketing

by Art

queen and email marketing

In the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or diamond wedding anniversary. Even though tens of thousands of these cards are sent out every year – the cards use recipients’ full names and birthdays/anniversaries, so they…

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How to Create the Perfect Transactional Email

by George Mathew

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails…

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Sara MacQueen

@SaraLMacQueen