DON’T MISS OUT

Get updates on new articles, webinars and other opportunities:

What The Queen Can Teach You About Email Marketing

by Art

queen and email marketing

In the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or diamond wedding anniversary. Even though tens of thousands of these cards are sent out every year – the cards use recipients’ full names and birthdays/anniversaries, so they…

Read More

3 Advanced Email Personalization Tactics You Can Use Today

by George Mathew

Marketers and business owners seem to be well aware of the opportunity that personalization presents. According to a survey conducted by Forrester (with 100 B2C marketers participating), more than 94% of respondents said personalization plays an important role in helping them meet short-term goals and 97% say it is important…

Read More

How to Create the Perfect Transactional Email

by George Mathew

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails…

Read More

How to Write the Perfect Email That Gets Opened and Clicked

by Abhiroop Basu

With 94% of internet users regularly checking their email accounts, it’s little surprise that marketers spend hours tweaking and optimizing their email campaigns. At Zopim we’re firm believers that email marketing is the lifeblood of any online business. But, putting together a strong email marketing campaign that converts customers is…

Read More
Show Me My Heatmap

Set up some new tests today with - awesome tool, recommend for folk

Alex Peters

@alexpeterss