Cold emails are a necessary evil to many B2B technology businesses. You don’t particularly want to send them – you don’t really want any cold anything – but you have to reach out to new prospects, and unsolicited emails let you get a foot in the door. Except they don’t.…
Email marketing is raw power. It has a higher ROI than any other digital channel, and its power is only increasing as mobile users rely on their mobile devices to access their email.
How are you getting your users? Are you trying to squeeze as many people as possible into your free trial? And then hoping they will stick around and become paid users? In many cases, that’s what SaaS companies do. And more often than not, it’s a mistake.
You’ve probably heard people say, “the money is in the list”. What does this mean? In online marketing, you need to learn how to create an email list fast and from scratch. This is the best form of communicating with your customers. Even though social media gets a lot of…
It’s startling, isn’t it? That there are writers out there who – with a single letter or email – are able to increase sales ten fold. They’ve such a mastery of language that one letter could bring in tens or even hundreds of thousands of dollars. We all know email…
It’s no secret I’m a MASSIVE fan of email marketing. Email lists simply convert at a higher rate than any other organic channel, and unlike channels such as AdWords or social media, your email list is an asset you will ALWAYS have control over. Unfortunately, an email list isn’t automatic…
In the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or diamond wedding anniversary. Even though tens of thousands of these cards are sent out every year – the cards use recipients’ full names and birthdays/anniversaries, so they…
I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun sponge.
If mobile design wasn’t your first priority already, it should be now. Not only are most of your customers opening their emails on a mobile device, they’re clicking through to your website and often making purchases while on the go as well. How do you optimize your email design to…
