You’ve probably heard people say, “the money is in the list.” What does this mean? In online marketing, an email list is the best form of communicating with your customers. Even though social media gets a lot of attention, the most valuable digital channel is email.

It’s startling, isn’t it? That there are writers out there who – with a single letter or email – are able to increase sales ten fold. They’ve such a mastery of language that one letter could bring in tens or even hundreds of thousands of dollars. We all know email…

It’s no secret I’m a MASSIVE fan of email marketing. Email lists simply convert at a higher rate than any other organic channel, and unlike channels such as AdWords or social media, your email list is an asset you will ALWAYS have control over. Unfortunately, an email list isn’t automatic…

In the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or diamond wedding anniversary. Even though tens of thousands of these cards are sent out every year – the cards use recipients’ full names and birthdays/anniversaries, so they…

I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun sponge.

If mobile design wasn’t your first priority already, it should be now. Not only are most of your customers opening their emails on a mobile device, they’re clicking through to your website and often making purchases while on the go as well. How do you optimize your email design to…

Marketers and business owners seem to be well aware of the opportunity that personalization presents. According to a survey conducted by Forrester (with 100 B2C marketers participating), more than 94% of respondents said personalization plays an important role in helping them meet short-term goals and 97% say it is important…

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails…

What if I told you that you could build your email list from a blog post, using a technique that outperforms other methods by 500% or more? You’d think you’re already using it, right? I mean, if it’s that effective, everyone would already be doing it. You must know about…