In the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or diamond wedding anniversary. Even though tens of thousands of these cards are sent out every year – the cards use recipients’ full names and birthdays/anniversaries, so they…

I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun sponge.

If mobile design wasn’t your first priority already, it should be now. Not only are most of your customers opening their emails on a mobile device, they’re clicking through to your website and often making purchases while on the go as well. How do you optimize your email design to…

Marketers and business owners seem to be well aware of the opportunity that personalization presents. According to a survey conducted by Forrester (with 100 B2C marketers participating), more than 94% of respondents said personalization plays an important role in helping them meet short-term goals and 97% say it is important…

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails…

What if I told you that you could build your email list from a blog post, using a technique that outperforms other methods by 500% or more? You’d think you’re already using it, right? I mean, if it’s that effective, everyone would already be doing it. You must know about…

Email marketing is a huge part of my business success. I used email marketing to build my first business, and that got me using it for every single one of my business ventures since then. But here’s the thing about email marketing. It doesn’t just work automatically by virtue of…

Let’s just all get on the same page for a minute. Here’s what we already know about email marketing: email is the most powerful marketing channel that we have available email has an ROI of 4,300% email is the second biggest acquisition channel, right behind organic search email has more…

With 94% of internet users regularly checking their email accounts, it’s little surprise that marketers spend hours tweaking and optimizing their email campaigns. At Zopim we’re firm believers that email marketing is the lifeblood of any online business. But, putting together a strong email marketing campaign that converts customers is…