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2014 Holiday Email Marketing Tips

by Kathryn Aragon

For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last…

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Why Storytelling is the Key to Selling With Email

by Adam Kreitman

Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few years ago changed the way I, and many of my peers, approach conversion optimization. And his newsletter is one of just two marketing newsletters I…

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