I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun sponge.

If mobile design wasn’t your first priority already, it should be now. Not only are most of your customers opening their emails on a mobile device, they’re clicking through to your website and often making purchases while on the go as well. How do you optimize your email design to…

Marketers and business owners seem to be well aware of the opportunity that personalization presents. According to a survey conducted by Forrester (with 100 B2C marketers participating), more than 94% of respondents said personalization plays an important role in helping them meet short-term goals and 97% say it is important…

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails…

What if I told you that you could build your email list from a blog post, using a technique that outperforms other methods by 500% or more? You’d think you’re already using it, right? I mean, if it’s that effective, everyone would already be doing it. You must know about…

Fact: More than a third of email subscribers who opt out of a list do so because they’re unhappy with the sender’s obnoxious frequency zeal. Let’s face it, our email address is valuable. We don’t want brands flooding our inbox with promotions that aren’t relevant or useful. As a marketer, it’s hard…

Email marketing is a huge part of my business success. I used email marketing to build my first business, and that got me using it for every single one of my business ventures since then. But here’s the thing about email marketing. It doesn’t just work automatically by virtue of…

Let’s just all get on the same page for a minute. Here’s what we already know about email marketing: email is the most powerful marketing channel that we have available email has an ROI of 4,300% email is the second biggest acquisition channel, right behind organic search email has more…

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers in and gradually turn them from casual buyers into full-fledged brand advocates. Or can it? You see, customers aren’t brainless zombies. They know when they’re…