How to Create the Perfect Transactional Email

by George Mathew

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails…

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Is Email Personalization Still a Conversion Clincher?

by Sherice Jacob

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers in and gradually turn them from casual buyers into full-fledged brand advocates. Or can it? You see, customers aren’t brainless zombies. They know when they’re…

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How to Write the Perfect Email That Gets Opened and Clicked

by Abhiroop Basu

With 94% of internet users regularly checking their email accounts, it’s little surprise that marketers spend hours tweaking and optimizing their email campaigns. At Zopim we’re firm believers that email marketing is the lifeblood of any online business. But, putting together a strong email marketing campaign that converts customers is…

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2014 Holiday Email Marketing Tips

by Kathryn Aragon

For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last…

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