With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the decline. But all is not lost—if you take the time to make your opt-in page convert better. An opt-in page is the page tasked with convincing visitors to give you their email address. A very…
Experts all over the web swear by building your email list. After all, entire businesses have been built off the back of email marketing. And it all sounds so straight forward in the beginning. Choose an email marketing provider, add some opt-in forms to your blog and then wait for…
Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email marketing trends report by CircleResearch. But even with that increased budget, a lot of marketers are leaving conversions on the table. How? By not targeting…
In a world where people receive hundreds of emails a day, it can be difficult to stand out. After investing resources into an email marketing campaign, your company doesn’t want to be overshadowed by newsletters and deals from other organizations. Your email marketing must be top notch.
Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few years ago changed the way I, and many of my peers, approach conversion optimization. And his newsletter is one of just two marketing newsletters I…
Not going to lie. 2013 was a hard year for email marketers. Google sent most of us to the Promotions tab, open/click rates apparently have fallen across the board, and many are wondering if email marketing is dying. Now, you could panic like everyone else… Or you can see this…
Life is hard for an email marketer. Google smacks you down. Subscribers complain and flag you for spam. And people don’t even open the stupid thing they said they wanted just 30 seconds ago! What’s an email marketer to do?! STEAL! That’s what. What follows is a mega-list swipe file…
Email is a lot like the fax machine. Antiquated. Totally annoying. Ugly. Taking up space. But ultimately indispensable—even in the age of Twitter. Email remains a potent and powerful marketing weapon in spite of the daily deluge of spam emails in our inboxes. The beauty of email marketing? You can…
We’re fast approaching the 2013 holiday shopping season and marketing teams around the world have been shifting into gear as early as September to be front-of-mind for deal-conscious consumers. The competition is only going to get fiercer in the weeks ahead, and not surprisingly, email marketing is playing a pivotal…
