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Sofia Woods is a freelance web designer specialising in WordPress web design and training, social media strategies, blogging and copywriting. She thrives on the ever changing digital world and helping people understand how to better utilise online technologies. Check out her website or connect with her on Facebook or Twitter.

8 Little Known Ways to Avoid The Email Spam Filter

by Sofia Woods

You can’t afford to spend time, money and energy creating email campaigns only to have them land in the spam filter. The list of criteria for what constitutes spam is growing and more savvy software is being developed to protect people from unsolicited emails. Make no mistake, spamming is wrong,…

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How To Create Better Email Campaigns with MailChimp’s AB Split Testing Tool

by Sofia Woods

Email campaigns are an important part of the marketing mix for any business; you can keep your subscribers engaged with new services, sell products or build followers. If you’re going to invest time and resources into developing a subscription list and delivering content regularly, you want to be sure your…

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Show Me My Heatmap

Click tracking, heat maps, and no spreadsheet? Yes, please. @CrazyEgg is one solution. bit.ly/1HQ20nf

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