You hear it all the time: “learn how to find your target market and create interesting content.” But there’s a severe lack of useful material on identifying and deconstructing target markets to create sustainable online content campaigns. This is either because: A) Everyone already understands how to find their target market…

Do you ever read the Buffer blog? If not, you should. Here’s why. When I was originally planning this article, the idea was to dive really deep into the psychological research behind calls to action that work. Originally, the plan was to get quotes and snippets from people who’ve tested…

You’re missing a huge opportunity. Right now, I’m almost certain you don’t bother with categorizing or tagging your blog’s content. What you don’t realize is that not doing so makes your life a million times harder when it comes to publishing content, and that you’re probably missing out on some…

Not going to lie. 2013 was a hard year for email marketers. Google sent most of us to the Promotions tab, open/click rates apparently have fallen across the board, and many are wondering if email marketing is dying. Now, you could panic like everyone else… Or you can see this…

Life is hard for an email marketer. How to create the best email subject line? Google smacks you down. Subscribers complain and flag you for spam. And people don’t even open the stupid thing they said they wanted just 30 seconds ago! What’s an email marketer to do?! STEAL! That’s…

There’s a reason why good blogs are sometimes called “platform.” Not soapbox, not journal, not diary. Platform. In politics, a politician’s platform are the principles and ideas they market to the public to get votes. With video game consoles, the platform is the system that the games are built on.…

Look at you, the Smart Marketer: setting up heat maps, using conversion tags, being all innovative with your email marketing, and using smart retargeting techniques. You understand the importance of page flow and designing with emotion. If your website were a real-life store, they’d block off main street because there are so many…

So here we are. It’s 2014, and once again one of your resolutions is to “make my website better.” Yeah, it’s at the top of my whiteboard too. Problem is, all the metrics look pretty ok. So where should do you start if you want your tests to mean anything?…

Think blogging is about writing content, getting shared, and “being engaging?” Think again. This definition of blogging couldn’t be any further from the truth, and I hate to tell you this, but if you’re wondering how to start a blog in 2014, this definition will only hold you back. Blogging…