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  • “Art”

    Is Bad CRO The New Black Hat SEO?

    February 26, 2016 by Art

    First of all, I need to give a shout out to a commenter on one of my previous articles who (in part) inspired this piece. The comment came from Mitch … [Read more...]

    Filed Under: Conversion

    What The Queen Can Teach You About Email Marketing

    November 4, 2015 by Art

    queen and email marketing

    In the UK there's a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or … [Read more...]

    Filed Under: Email Marketing

    Just How Proven Are *Those* Proven CRO Tips?

    September 30, 2015 by Art

    how proven are those CRO tips

    In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called "best practices" and I believe you … [Read more...]

    Filed Under: Conversion

    How’s Your A/B Testing Going… Post-Mobilegeddon?

    September 24, 2015 by Art

    mobile a/b test post mobilegeddon

    Before I get into this post, I want to reinforce something that's common knowledge and expand on why it's important in the context of everything I'm … [Read more...]

    Filed Under: Mobile

    Why That Giveaway Is A Terrible Marketing Idea

    September 3, 2015 by Art

    why that giveaway is a bad idea

    Just about every marketer has been there. "Our numbers are looking a little low this month. We need to do something to boost … [Read more...]

    Filed Under: Marketing

    Emojis and Emails, a Match Made in Heaven (Maybe)

    August 14, 2015 by Art

    I don't like emojis. There, I said it. I think they're juvenile and ugly, but whenever I say as much I get called a fun sponge. … [Read more...]

    Filed Under: Email Marketing

    Stop Jargon From Killing Your Conversions

    June 25, 2015 by Art

    Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of … [Read more...]

    Filed Under: Copywriting

    The Impact of Headlines and Tone of Voice on Conversion

    June 17, 2015 by Art

    Concepts like "building trust" and "presenting a consistent brand" don't get as much attention as they should. Actually, let's rephrase that. They … [Read more...]

    Filed Under: Copywriting

    A Google Decision That Could Be Great News for A/B Testers

    April 16, 2015 by Art

    news update

    On the surface, Google doesn't appear to have a particularly close relationship with split testing. They offer a split testing feature built into … [Read more...]

    Filed Under: Testing

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