First of all, I need to give a shout out to a commenter on one of my previous articles who (in part) inspired this piece. The comment came from Mitch … [Read more...]
“Art”
What The Queen Can Teach You About Email Marketing
In the UK there's a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or … [Read more...]
Just How Proven Are *Those* Proven CRO Tips?
In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called "best practices" and I believe you … [Read more...]
How’s Your A/B Testing Going… Post-Mobilegeddon?
Before I get into this post, I want to reinforce something that's common knowledge and expand on why it's important in the context of everything I'm … [Read more...]
Why That Giveaway Is A Terrible Marketing Idea
Just about every marketer has been there. "Our numbers are looking a little low this month. We need to do something to boost … [Read more...]
Emojis and Emails, a Match Made in Heaven (Maybe)
I don't like emojis. There, I said it. I think they're juvenile and ugly, but whenever I say as much I get called a fun sponge. … [Read more...]
Stop Jargon From Killing Your Conversions
Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of … [Read more...]
The Impact of Headlines and Tone of Voice on Conversion
Concepts like "building trust" and "presenting a consistent brand" don't get as much attention as they should. Actually, let's rephrase that. They … [Read more...]
A Google Decision That Could Be Great News for A/B Testers
On the surface, Google doesn't appear to have a particularly close relationship with split testing. They offer a split testing feature built into … [Read more...]
