Let’s get one thing straight: this is NOT just another “X things marketers can learn from Pokemon Go” or “How to launch your product like Pokemon Go” article. Lord knows there are enough of those around already.

A while ago I came across a post on Reddit that got me thinking about giving customers what they want: The original post received almost 7,000 upvotes. That’s a lot of restaurant customers who just want to see the menu, hours and address. And, if you’ve ever visited one of those complex and meandering…

First of all, I need to give a shout out to a commenter on one of my previous articles who (in part) inspired this piece. The comment came from Mitch Rezman, and is as follows: Mitch actually raises two issues that I want to deal with separately.

Yup, most product descriptions stink. Often times they’re dull and rarely engage the visitor. Worst of all, they’re usually duplicate descriptions that are being used on other e-commerce sites all around the Internet. By having duplicate product descriptions you’re hurting your SEO rankings, effectively shooting your business in the foot.…

In the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or diamond wedding anniversary. Even though tens of thousands of these cards are sent out every year – the cards use recipients’ full names and birthdays/anniversaries, so they…

Live chat software isn’t anything new in the online world, but it’s still something that can be extremely valuable to customers and (as you’re about to find out…) for conversion. Making a phone call disrupts workflow—and often involves sitting on hold—and email response times can be slow, whereas live chat is…

Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s run a giveaway!” “That’s perfect. The new iPhone just came out, so we can give one of those away.” I’ve been in this situation myself, which…

I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun sponge.

Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon on their websites, and they’re all fallacies. As well as taking a look at why I believe that’s the case…