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Let's get one thing straight: this is NOT just another "X things marketers can learn from Pokemon Go" or "How to launch your product like Pokemon Go" … [Read more...]
“Art”
Why Giving Customers What They Want is a Bad Idea
A while ago I came across a post on Reddit that got me thinking about giving customers what they want:The original post received almost 7,000 … [Read more...]
Is Bad CRO The New Black Hat SEO?
First of all, I need to give a shout out to a commenter on one of my previous articles who (in part) inspired this piece. The comment came from Mitch … [Read more...]
How To Write Product Descriptions That Don’t Suck
Yup, most product descriptions stink.Often times they're dull and rarely engage the visitor. Worst of all, they're usually duplicate descriptions … [Read more...]
What The Queen Can Teach You About Email Marketing
In the UK there's a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or … [Read more...]
What’s In Store For The Future Of Split Testing?
I started writing this post on October 21st (2015), also known as Back To The Future Day. For those not in the know, this is the day that Marty McFly … [Read more...]
Just How Proven Are *Those* Proven CRO Tips?
In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called "best practices" and I believe you … [Read more...]
How’s Your A/B Testing Going… Post-Mobilegeddon?
Before I get into this post, I want to reinforce something that's common knowledge and expand on why it's important in the context of everything I'm … [Read more...]
The Changing Face Of Using Live Chat For Conversion
Live chat software isn’t anything new in the online world, but it’s still something that can be extremely valuable to customers and (as you’re about … [Read more...]
Why That Giveaway Is A Terrible Marketing Idea
Just about every marketer has been there."Our numbers are looking a little low this month. We need to do something to boost … [Read more...]
