Are you tempted to buy an email list? It sounds easy, right? You just purchase email addresses and start sending people marketing emails. A shortcut, if you will. But there’s always a problem with shortcuts. The time you save by not building your email list organically harms your bottom line,…

Your sales funnel exists whether you know it or not. If you’re aware of the funnel, however, you have much more influence over it. What matters most when it comes to your sales funnel? Website optimization. Each of the sales funnel stages has an impact on consumer behavior, and you…

More than ever, ambitious online merchants are searching for ways to entice more customers to buy. Though inbound marketing has made it easier to capture leads, it’s unfortunate that nearly 70% of marketers believe their current strategy is ineffective (HubSpot). Do you happen to be one of them? Don’t worry,…

You can track metrics all day, but if you want to grow your business, there’s only one that really matters. Traffic, keyword trends, social followers, and email subscribers are all popular data points to monitor —but nothing is a better predictor of your sales than leads. The more you can…

Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to the cart, but leaves before completing the checkout process. Fortunately, you can calculate and improve your ecommerce abandonment rate. The first step is to figure out why abandonment happens. In…