Angela is an ecommerce/online retail marketing expert with many years of ghost writing for the B2C tech space. She lives in Toronto, Canada.

How to Get Sales Leads Online Fast (Tips for B2C)

by Angela Chapa

grow customers by discounting

You can track metrics all day, but if you want to grow your business, there’s only one that really matters. Traffic, keyword trends, social followers, and email subscribers are all popular data points to monitor —but nothing is a better predictor of your sales than leads. The more you can…

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How to Calculate and Improve Your Ecommerce Abandonment Rate

by Angela Chapa

abandonment-rate-introduction

Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to the cart, but leaves before completing the checkout process. Fortunately, you can calculate and improve your ecommerce abandonment rate. The first step is to figure out why abandonment happens. In…

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Taking @CrazyEgg for a test run @IndiciaNL. First Plus.. Smooth #TagManager implementation!

Rogier | is hier

@Swaaijmans

What makes people leave your website?