Angela is an ecommerce/online retail marketing expert with many years of ghost writing for the B2C tech space. She lives in Toronto, Canada.

How to Calculate and Improve Your Ecommerce Abandonment Rate

by Angela Chapa

abandonment-rate-introduction

Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to the cart, but leaves before completing the checkout process. Fortunately, you can calculate and improve your ecommerce abandonment rate. The first step is to figure out why abandonment happens. In…

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