Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
Email marketing is a game changer.
It delivers a higher ROI than any other type of marketing and can help you build a community of devoted customers.
But before you can start thinking about subject lines or campaign strategies, you need to find the best email marketing software to manage your subscribers and deliver emails at scale.
Over the years, we’ve managed multiple email lists with 100k+ subscribers and tried nearly every email marketing service under the sun. And we’ve narrowed down the top email marketing services available today based on our experience and extensive research.
This guide contains an in-depth review of the best email marketing tools, and our methodology to help you find the best solution for your situation.
The 7 Best Email Marketing Options to Consider:
- Hubspot – Best email marketing service for personalization
- AWeber – Best email marketing for growing small businesses
- Constant Contact – Best email marketing service for large businesses
- MailerLite – Best email marketing service for basic emails
- Mailchimp – Best for small businesses that want to stay small
- ConvertKit – Best email marketing service for bloggers
- Drip – Best email marketing service for ecommerce sites
#1 – Hubspot — Best Email Marketing Service for Email Personalization
Hubspot offers one of the best CRM solutions on the market. From marketing and sales to customer service and content management, there’s a solution for everyone.
However, they also offer an excellent email marketing service as part of their marketing CRM package.
As email marketing and technology advance, the need to create personalized emails and campaigns grows. As such, Hubspot specializes in helping you do just that.
For example, you can customize emails based on your contact’s stage in the sales funnel, the list they subscribed to, or any other piece of information you have about them.
You can use this information to serve the best subject lines, content, links, attachments, CTAs, and more.
All of which can help provide a better user experience. So, you get more opens, more clicks, and more happy customers.
You can even optimize send times, so your emails land at just the right time.
Plus, you can easily create beautiful emails with a drag and drop builder without touching a line of code or relying on an expensive designer/IT professional for help.
On top of that, you get access to goal-based email templates, so you never have to worry about writing an email from scratch.
From there, you can easily customize it, add new CTAs, upload your own images, add your own fonts, and more. As such, every email takes less time to create and performs better overall.
The best part about Hubspot?
There’s an incredibly robust free plan that includes various other marketing features like live chat, sign-up forms, landing pages, and static or dynamic list segmentation.
Paid plans start at $45/month and include more advanced capabilities.
Sign up for a free plan to see if Hubspot’s right for you today!
#2 – AWeber Review — Best For Growing Small Businesses
Best For Growing Small Business
All plans include every feature AWeber has to offer, including an AI-powered template designer, landing pages, a free template library, workflow automations, optimized analytics, and more. Flexible pricing makes it perfect for small, but growing, businesses. Paid plans start at $19 per month for up to 500 subscribers.
With more than 20 years in business, AWeber provides email marketing services to more than one million small businesses, making them one of the most popular and trusted providers.
It is a standout choice for growing small businesses because you get all of its features with every plan—even the advanced tools.
So, you don’t have to worry about missing out on features you want to explore if you have a small list.
On top of that, you get exceptional 24/7 support, which is great for small businesses just getting started with email marketing.
Furthermore, the software is incredibly easy to use.
AWeber features a drag-and-drop designer for creating custom emails and landing pages. You can also use the AI-powered design assistant to build branded email templates in seconds.
You can also automate your campaigns, personalize your content, and leverage AMP email technology to boost audience engagement with your emails.
Their pricing structure is based strictly on the number of subscribers you have and the length of your contract. So, you can opt for month-to-month if you want to test the waters.
And then switch to an annual plan to get the most bang for your buck since you get 15% off by paying for an entire year up front.
If you’re a small business owner looking for straightforward rates and all-inclusive features at each pricing tier, this is the best email marketing service for you.
#3 – Constant Contact — Best for Large Businesses
Constant Contact is one of the most well-known and reputable names in the email marketing space. With 20+ years as an industry leader in email marketing, they offer an ideal solution for small businesses, large organizations, and everything in between.
However, large businesses can get the most out of Constant Contact’s pricing and plan structure.
You can choose from one of 240+ email templates, then customize your content to match your brand with their intuitive drag-and-drop email builder.
Plus, each template is responsive so you don’t have to worry about redesigning your campaigns for small devices.
With Constant Contact, you can leverage automation with welcome emails and other triggered responses based on subscriber actions to send hyper-targeted emails at the right time.
You also get access to insightful reports for your campaigns. Valuable information like open rates, opt-outs, bounce rates, and clicks, gives deep insight into what’s working and what campaigns need improvement.
Constant Contact offers two premium plans including:
- Email — Starting at $20 per month
- Email Plus — Starting at $45 per month
Pricing for both plans varies based on the number of subscribers on your list. So as your list grows, you can expect the rate to increase. It’s a bit more expensive than some of the other options on this list, which is why it’s best for larger companies.
However, you can save 15% on your plan if you prepay for a year in-full. And both plans come with a 30-day money-back guarantee.
#4 – MailerLite Review — Best For Basic Emails
If you don’t want to deal with distracting features and functionalities you’ll never use, you should check out MailerLite.
This email marketing service sticks to the basics. While MailerLite may not be as popular or well known as some of the other names on our list, it’s trusted by 830,000+ customers across the globe.
MailerLite has all of the essentials for email marketing, like automation, surveys, and tools for adding subscribers via pop-ups and landing pages.
Even for basic email software, MailerLite has an exceptional customer service team available via live chat whenever you need assistance.
MailerLite integrates with WordPress, Shopify, WooCommerce, OptinMonster, Squarespace, Facebook, Zoho CRM, HubSpot, and dozens of other web services across different categories.
I recommend MailerLite to anyone who wants to send simple and straightforward email newsletters. The drag-and-drop editor makes it easy to customize templates and create high-quality content in no time at all.
Here’s a quick glance at MailerLite’s pricing options:
- Up to 1,000 subscribers — $10 per month
- 1,001-2,500 subscribers — $15 per month
- 2,501-5,000 subscribers — $30 per month
- 5,001,10,000 subscribers — $50 per month
And MailerLite offers a free plan for up to 1,000 subscribers. But you won’t have access to premium features, and it caps you at 12,000 emails per month.
Lastly, you can save 30% with an annual subscription plan. And you can try MailerLite for free, including access to all premium features for 14 days.
#5 – Mailchimp Review — Best Free Plan For New or Small Businesses that Want to Stay Small
Best Free Email Marketing Service
Trusted by 11+ million customers. Free plans for up to 2,000 subscribers. Perfect for startups and new email lists.
Mailchimp is another industry leader in the world of email marketing. More than 11 million users manage 4+ billion contacts worldwide.
With Mailchimp, you can reach your audience in multiple distribution channels. In addition to email, you have access to tools for promotion on social media, landing pages, shoppable landing pages, and more.
And the Mailchimp mobile app makes it possible for you to create emails and manage your campaigns from anywhere. Updates automatically sync with your Mailchimp account.
The Mailchimp audience dashboard provides you with advanced analytics and tools to help you understand more information about your subscribers. You can send personalized messages based on predicted demographics and find out where your contacts are located.
If your account is connected to your store and purchase data, Mailchimp can calculate estimated CLV to highlight your most valuable customers.
Here’s an overview of the plans and prices from Mailchimp:
- Free — $0
- Essentials — Starting at $9.99 per month
- Standard — Starting at $14.99 per month
- Premium — Starting at $299 per month
The free plan is perfect for startups and new businesses that are starting a new list from scratch. You can stay on the free plan until you reach 2,000 subscribers, but the features are limited.
Like most email marketing services, the paid plans are based on the number of subscribers you have.
#6 – ConvertKit Review — Best Email Marketing Services for Bloggers
Best For Bloggers
Create automated funnels to deliver freebies, digital courses, nurture sequences, and affiliate marketing campaigns. Includes a visual automation builder, powerful automations, and 70+ integrations. Free forever plan for up to 500 subscribers is available, with premium plans starting at $29 per month.
ConvertKit is an email marketing service designed for online creators. So if you’re a blogger or YouTuber, it’s an excellent choice.
As an online creator, you probably have digital freebies to deliver, cold audiences to nurture, affiliate marketing campaigns, or digital products to sell.
ConvertKit specializes in these types of emails and makes setting them up to run automatically a breeze.
Plus, writing and creating emails with ConvertKit is simple and straightforward. Whether you’re designing an automated sequence or sending a one-off message, you get everything you need.
ConvertKit integrates with 70+ third-party apps like Shopify, Instapage, WordPress, Zapier, and WooCommerce.
You can also leverage ConvertKit’s visual automation builder to do the heavy lifting for you. The builder makes it incredibly easy to set up automated funnels that send targeted messages to the right subscribers at the perfect time.
Which… is an excellent way to free up more of your time so you can focus on writing and publishing new content.
You’ll also be able to organize your subscribers with tags, groups, and segmented lists, which makes sending the right emails at the right time easier than ever before.
On top of that, ConvertKit is also an industry leader in deliverability rates.
As such, you don’t have to worry about your emails landing in that pesky promotions tab, or worse—the spam folder.
ConverKit offers a free forever plan for lists of up to 500 subscribers. It’s not a long term solution, but you can think of it as an extended free trial if you’re building a new list from scratch.
After you max out the free plan, paid plans start at $29 per month, with pricing based on the number of subscribers you have.
#7 – Drip Review — Best Email Marketing For Ecommerce Sites
Drip is an email marketing solution designed for ecommerce businesses. It seamlessly integrates with the world’s most popular ecommerce solutions like Shopify, Magento, and WooCommerce.
This email marketing service uses ecommerce CRM data to create personalized marketing experiences, drive engagement, and build customer loyalty.
Drip gives you deep insights into customer behavior. You’ll have the ability to tag every action a user makes to get the full story for every customer.
This makes it possible for you to segment your email list based on clicks, previous purchases, opened emails, and more. Drip specializes in advanced personalization for each unique ecommerce shopper. These personalized campaigns will help you build trust and create long-term customer loyalty.
As a full-service ecommerce CRM, Drip delivers deep customer insights, powerful segmentation, multi-channel automation, detailed email analytics, and outstanding support.
Like most email marketing solutions, pricing is based on the number of subscribers in your account.
- 2,500 — $49 per month
- 5,000 — $122 per month
- 10,000 — $184 per month
- 15,000 — $246 per month
- 25,000 — $370 per month
- 50,000 — $680 per month
You’ll have full access to all of Drip’s features with each tier. Try Drip for free with a 14-day trial.
Methodology For Choosing The Best Email Marketing Service
There are certain things that you need to take into consideration when you’re evaluating a potential email marketing service. The best tool for me might not be the best option for you.
This is the methodology that we used to determine the top choices on our list. I’ll explain what matters the most and how you can weigh these factors based on your personal needs.
Most options on this list charge by the number of subscribers you have on your list. So, that plays a large role in which email marketing software is best for you.
Other providers charge based on the number of emails you send per month, so the size of your list also plays a role here. If you have 2,000 subscribers and a 10,000 monthly limit, you can only email each subscriber 5 times in any given month.
Furthermore, someone with thousands of subscribers has different goals than someone just starting out.
Growing an Audience vs. Nurturing an Existing Audience
Some email marketing platforms are built to help you grow an audience with a strong focus on landing pages, signup forms, and inbound marketing tactics.
On the other hand, some place a stronger emphasis on nurturing existing audiences with advanced segmentation, automated email campaigns, and lead tracking capabilities.
Most offer features that span both, but focus more heavily on one side or the other.
Email marketing is supposed to make your life easier. That’s why it has such a high ROI across all industries.
But to get the full benefits of email, you need to automate and personalize your emails.
The best automation capabilities make it a breeze to personalize emails with merge tags, like first name, last name, or email address so you can add that human touch to your email campaigns.
On top of that, you can create campaigns that automatically segment subscribers based on their behavior so everyone on your list gets the right emails at the right time.
Some examples of this include adding a new subscriber to your welcome email sequence, sending shoppers who abandoned their cart a cart recovery email, and allowing subscribers to segment themselves based on their interests.
Once you set up your automated funnels ahead of time, your email service should be able to automatically take over and handle everything else from there.
Your email marketing service will only be as good as your list of subscribers.
But not all of your audience should get the same emails.
Some people might only want to receive promotional emails while others opt-in for your weekly newsletter. You can segment people based on location, gender, or other demographics.
There are some email marketing solutions that take list management to the next level in helping you identify your most valuable subscribers by predicting customer lifetime value. Other platforms might require you to manually tag users.
In a perfect world, your list management should be automated as well. In this case, subscribers will automatically be placed into categories based on behavior.
All of your email marketing efforts are for naught if your emails consistently land in spam boxes or don’t get delivered at all.
So, it’s important to pay attention to promised deliverability rates and the measures each provider takes to ensure this doesn’t happen.
You should also pay close attention to the allowed number of emails you can send on a daily, weekly, and monthly basis. These are put in place for a reason to help keep email deliverability high for users across the entire platform.
When it Makes Sense to Invest Into Email Marketing
Every business needs email marketing software.
It’s never too early to start building your subscriber list. It doesn’t matter if you’re just starting out or if you’re in charge of a legacy corporation. You should build an email list now.
Email marketing software isn’t just for businesses. Bloggers, online creators, or anyone with a personal website can leverage email marketing tools to drive engagement and conversions.
The average person sending personal emails or a handful of work-related emails does not need an email marketing service. These tools are made for mass-messaging at scale.
However, they’re not a perfect fit for everyone. So, be sure to use the methodology we talked about as you work through finding the best email marketing service for your business.