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Email marketing is a game changer.
It delivers a higher ROI than any other type of marketing and can help you build a community of devoted customers.
But before you can start thinking about subject lines or campaign strategies, you need to find the best email marketing software to manage your subscribers and deliver emails at scale.
Over the years, we’ve managed multiple email lists with 100k+ subscribers and tried nearly every email marketing service under the sun. And we’ve narrowed down the top email marketing services available today based on our experience and extensive research.
This guide contains an in-depth review of the best email marketing tools, and our methodology to help you find the best solution for your situation.
The 6 Best Email Marketing Options to Consider:
- AWeber – Best email marketing service for small businesses
- Constant Contact – Best email marketing service for large businesses
- MailerLite – Best email marketing service for basic emails
- Mailchimp – Best free plan for new lists
- ConvertKit – Best email marketing service for online creators
- Drip – Best email marketing service for ecommerce sites
#1 – AWeber Review — Best For Small Businesses
With more than 20 years in business, AWeber provides email marketing services to more than one million small businesses, making them one of the most popular and trusted providers.
They offer exceptional 24/7 support and include all the tools you need to create high-quality email campaigns in just a few clicks.
Furthermore, AWeber features a drag-and-drop designer for creating custom emails and landing pages. You can also use the AI-powered design assistant to build branded email templates in seconds.
With AWeber, you can automate your campaigns, personalize your content, and leverage AMP email technology to boost audience engagement with your emails.
And if you’re thinking of switching from another email marketing platform, you can take advantage of AWeber’s free migration service as well.
Plus, unlike other email marketing solutions on the market, AWeber offers all of its features with every plan—even the advanced tools. So, you don’t have to worry about missing out on features you want to explore.
Their pricing structure is based strictly on the number of subscribers you have and the length of your contract.
You can also prepay to save 14% with a quarterly plan or 15% with a yearly plan. With that said, the month-to-month rates are still affordable.
If you’re a small business owner looking for straightforward rates and all-inclusive features at each pricing tier, this is the best email marketing service for you.
#2 – Constant Contact — Best for Large Businesses
Constant Contact is one of the most well-known and reputable names in the email marketing space. With 20+ years as an industry leader in email marketing, they offer an ideal solution for small businesses, large organizations, and everything in between.
However, large businesses can get the most out of Constant Contact’s pricing and plan structure.
You can choose from one of 240+ email templates, then customize your content to match your brand with their intuitive drag-and-drop email builder.
Plus, each template is responsive so you don’t have to worry about redesigning your campaigns for small devices.
With Constant Contact, you can leverage automation with welcome emails and other triggered responses based on subscriber actions to send hyper-targeted emails at the right time.
You also get access to insightful reports for your campaigns. Valuable information like open rates, opt-outs, bounce rates, and clicks, gives deep insight into what’s working and what campaigns need improvement.
Constant Contact offers two premium plans including:
- Email — Starting at $20 per month
- Email Plus — Starting at $45 per month
Pricing for both plans varies based on the number of subscribers on your list. So as your list grows, you can expect the rate to increase. It’s a bit more expensive than some of the other options on this list, which is why it’s best for larger companies.
However, you can save 15% on your plan if you prepay for a year in-full. And both plans come with a 30-day money-back guarantee.
#3 – MailerLite Review — Best For Basic Emails
If you don’t want to deal with distracting features and functionalities you’ll never use, you should check out MailerLite.
This email marketing service sticks to the basics. While MailerLite may not be as popular or well known as some of the other names on our list, it’s trusted by 830,000+ customers across the globe.
MailerLite has all of the essentials for email marketing, like automation, surveys, and tools for adding subscribers via pop-ups and landing pages.
Even for basic email software, MailerLite has an exceptional customer service team available via live chat whenever you need assistance.
MailerLite integrates with WordPress, Shopify, WooCommerce, OptinMonster, Squarespace, Facebook, Zoho CRM, HubSpot, and dozens of other web services across different categories.
I recommend MailerLite to anyone who wants to send simple and straightforward email newsletters. The drag-and-drop editor makes it easy to customize templates and create high-quality content in no time at all.
Here’s a quick glance at MailerLite’s pricing options:
- Up to 1,000 subscribers — $10 per month
- 1,001-2,500 subscribers — $15 per month
- 2,501-5,000 subscribers — $30 per month
- 5,001,10,000 subscribers — $50 per month
And MailerLite offers a free plan for up to 1,000 subscribers. But you won’t have access to premium features, and it caps you at 12,000 emails per month.
Lastly, you can save 30% with an annual subscription plan. And you can try MailerLite for free, including access to all premium features for 14 days.
#4 – Mailchimp Review — Best Free Plan For New Lists
Best Free Email Marketing Service
Trusted by 11+ million customers. Free plans for up to 2,000 subscribers. Perfect for startups and new email lists.
Mailchimp is another industry leader in the world of email marketing. More than 11 million users manage 4+ billion contacts worldwide.
With Mailchimp, you can reach your audience in multiple distribution channels. In addition to email, you have access to tools for promotion on social media, landing pages, shoppable landing pages, and more.
And the Mailchimp mobile app makes it possible for you to create emails and manage your campaigns from anywhere. Updates automatically sync with your Mailchimp account.
The Mailchimp audience dashboard provides you with advanced analytics and tools to help you understand more information about your subscribers. You can send personalized messages based on predicted demographics and find out where your contacts are located.
If your account is connected to your store and purchase data, Mailchimp can calculate estimated CLV to highlight your most valuable customers.
Here’s an overview of the plans and prices from Mailchimp:
- Free — $0
- Essentials — Starting at $9.99 per month
- Standard — Starting at $14.99 per month
- Premium — Starting at $299 per month
The free plan is perfect for startups and new businesses that are starting a new list from scratch. You can stay on the free plan until you reach 2,000 subscribers, but the features are limited.
Like most email marketing services, the paid plans are based on the number of subscribers you have.
#5 – ConvertKit Review — Best For Online Creators
Best For Online Creators
Free forever plan for up to 500 subscribers. Premium plans starting at $29 per month. Perfect for artists, musicians, bloggers, and single users.
ConvertKit is an email marketing service designed for online creators. So if you’re a blogger, YouTuber, artist, musician, or have a small personal website, this will be a top choice for you.
Writing and creating emails with ConvertKit is simple and straightforward. Whether you’re designing an automated sequence or sending a one-off message, this service provides the tools you need to succeed.
ConvertKit integrates with 70+ third-party apps like Shopify, Instapage, WordPress, Zapier, and WooCommerce.
Use ConvertKit to do all of the heavy lifting for you. Simply set up automated funnels to send targeted messages to the right subscribers at the perfect time.
You’ll also be able to organize your subscribers with tags, groups, and segmented lists.
ConvertKit specializes in making sure your email recipients actually get your messages. This service is an industry leader in deliverability rates.
Whether you’re a beginner, experienced email marketer, or an advanced user, ConvertKit has a solution for you. The platform has everything a full-scale business needs for email marketing but offered in a way that’s perfect for single users.
ConverKit has a free forever plan for lists of up to 500 subscribers. It’s not a long term solution, but you can think of it as an extended free trial as you build a new list from scratch.
Paid plans start at $29 per month. Pricing is based on the number of subscribers on your list. You’ll get two months for free if you sign up for an annual contract.
#6 – Drip Review — Best Email Marketing For Ecommerce Sites
Drip is an email marketing solution designed for ecommerce businesses. It seamlessly integrates with the world’s most popular ecommerce solutions like Shopify, Magento, and WooCommerce.
This email marketing service uses ecommerce CRM data to create personalized marketing experiences, drive engagement, and build customer loyalty.
Drip gives you deep insights into customer behavior. You’ll have the ability to tag every action a user makes to get the full story for every customer.
This makes it possible for you to segment your email list based on clicks, previous purchases, opened emails, and more. Drip specializes in advanced personalization for each unique ecommerce shopper. These personalized campaigns will help you build trust and create long-term customer loyalty.
As a full-service ecommerce CRM, Drip delivers deep customer insights, powerful segmentation, multi-channel automation, detailed email analytics, and outstanding support.
Like most email marketing solutions, pricing is based on the number of subscribers in your account.
- 2,500 — $49 per month
- 5,000 — $122 per month
- 10,000 — $184 per month
- 15,000 — $246 per month
- 25,000 — $370 per month
- 50,000 — $680 per month
You’ll have full access to all of Drip’s features with each tier. Try Drip for free with a 14-day trial.
Methodology For Choosing The Best Email Marketing Service
There are certain things that you need to take into consideration when you’re evaluating a potential email marketing service. The best tool for me might not be the best option for you.
This is the methodology that we used to determine the top choices on our list. I’ll explain what matters the most and how you can weigh these factors based on your personal needs.
Every email marketing service should have the same basic features. You’ll be able to add subscribers, manage your lists, and send targeted messages.
Some platforms have “all-inclusive” features available to everyone, while others only offer advanced features on premium plans. So you’ll need to evaluate this when you’re choosing an email marketing tool.
You might have to pay extra for features like advanced automation or consumer behavior reports. But things like campaign analytics and basic list segmentation should be included with every plan.
Here’s my suggestion; rather than getting excited by a long list of features, focus only on the ones that you’re actually going to use. For example, Shopify or Zapier integration is useless if you don’t use either of those platforms. Identify what you’re going to use, and then determine the value of the service from there.
Email marketing is supposed to make your life easier. That’s why it has such a high ROI across all industries.
But to get the full benefits of email, you need to automate.
For example, a new subscriber should automatically be added to a welcome email drip campaign sequence. Shoppers who abandoned their cart should get a triggered cart recovery email. Subscribers who click something in one message shouldn’t get the same follow-up email as another subscriber who never opened a message in the first place.
Once you set up your automated funnels ahead of time, your email service should be able to automatically take over and handle everything else from there.
Your email marketing service will only be as good as your list of subscribers.
But not all of your audience should get the same emails.
Some people might only want to receive promotional emails while others opt-in for your weekly newsletter. You can segment people based on location, gender, or other demographics.
There are some email marketing solutions that take list management to the next level in helping you identify your most valuable subscribers by predicting customer lifetime value. Other platforms might require you to manually tag users.
In a perfect world, your list management should be automated as well. In this case, subscribers will automatically be placed into categories based on behavior.
Your email campaigns will play a vital role in the success of your overall marketing strategy. For something so important, you’ll want access to fast customer support if you need assistance.
While the majority of email marketing solutions are straightforward, some can be a bit tricky if you’re using advanced features like lead funnels or integrating with third-party apps.
Look for an email marketing solution that has helpful and responsive customer support. The best options offer support 24/7 and have an extensive knowledge base for self-service assistance.
For those of you switching from one email marketing platform to another, look for a service offering free migrations. This can be difficult without the right support.
Every email marketing service follows the same basic pricing structure. Your price increases based on the number of subscribers on your list. But overall, your price per subscriber decreases as you go up in price.
Some email marketing tools have free plans for if your subscriber list is below 500, 1,000, or 2,000 people. These shouldn’t be used as long-term solutions. I’d recommend using these as an extended free trial to see which platform you like the most if you’re on the fence between a few.
You should also take a closer look at what features you’ll get at each price point.
Depending on the email marketing service you’re considering, they may not offer every feature at each tier. So don’t base your decision on price alone.
When it Makes Sense to Invest Into Email Marketing
Every business needs email marketing software.
It’s never too early to start building your subscriber list. It doesn’t matter if you’re just starting out or if you’re in charge of a legacy corporation. You should build an email list now.
Email marketing software isn’t just for businesses. Bloggers, online creators, or anyone with a personal website can leverage email marketing tools to drive engagement and conversions.
The average person sending personal emails or a handful of work-related emails does not need an email marketing service. These tools are made for mass-messaging at scale.
However, they’re not a perfect fit for everyone. So, be sure to use the methodology we talked about as you work through finding the best email marketing service for your business.