Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
The 31 Best Homepage Design Examples and Ideas for Your Website
6 Colors That Are Proven to Boost Sales
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The Best Website Color Palettes to Increase Engagement in 2024
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4 Ad Technologies to Watch and How They Could Impact Your Conversion Rate
The advertising landscape is always changing and shifting. From remarketing to shopping feed optimization, there are always new techniques and technologies that are designed to…
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Free 30-day Trial3 Must-Optimize Web Pages (and How to Optimize Them)
We all agree that conversion optimization is important. But knowing it’s important doesn’t always translate into results. I think I understand why. Recently I discovered…
A/B Testing Your Content Marketing Strategy
If you make (or want to make) your income online, you probably already recognize that your content marketing strategy plays an important role in your…
35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?
What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds….
2014 Holiday Email Marketing Tips
For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad,…
7 Ways to Boost Conversions with Personalization [Case Studies]
Today we dig deep into personalization. Read here for 7 case studies that reveal what works and how to use it to increase your conversion…
Why Free Shipping Is No Longer Enough (And What Things Are!)
We’ve heard time and time again that free shipping is the biggest conversion booster for online retail stores—with a whopping 93% of customers stating that…
11 Mind Tricks Ecommerce Marketers Use to Make You Buy
Ecommerce websites are turning your own brains against you. How you ask? By exploiting human psychology to create feelings of fear, excitement, or pleasure that…
Why Your Landing Page Should Have at Least 500 Words
I look a lot of landing pages, and I notice a common shortcoming. A lot of landing pages don’t have enough content. Here are some…
3 Popular Colors for Websites – When & How to Use Them
You’re planning a new business. You’re excited. You’re almost ready. You need to pick a color scheme. Before you do a scornful snort-laugh, hang on…
Your Ecommerce Site Will Die Without These 3 Trust Signals
Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your…
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