2014 Holiday Email Marketing Tips

by Kathryn Aragon

For online retailers, the holidays are a make-it-or-break-it time of year.

If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year.

This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last year’s growth of 3.4%. This stronger overall retail climate should drive US ecommerce sales up 16.6%, compared with last year’s growth of 15.3%, according to a new eMarketer report, “Holiday Shopping Preview: Ecommerce Grows as Brick-and-Mortar Stores Embrace Digital.” (source)

So how can you be sure you profit from the holiday season? Use the tips in this inforgraphic from Email Monks.

Holiday Email Marketing Tips for 2014

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3 Tips Worth Prioritizing…

One in three purchases were made on a mobile device in the 2013 holiday season. Is your website fully responsive?

Between Thanksgiving and Christmas, 40% of U.S. sales begin with organic or paid search. Are you optimizing your campaigns for search?

Free shipping is a great way to increase clickthrough on your emails.

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Kathryn Aragon

Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.

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  1. eidinwellworry says:
    November 11, 2014 at 7:41 am

    Very good tips, thank you very helpful 🙂

    • Kathryn Aragon says:
      November 11, 2014 at 9:37 am

      Eidinwellworry, I’m glad you found it helpful. Let us know how these tips work for you.

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