Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Looking for Love Online: Marketing Lessons from the Top Online Dating Sites
Online dating is a billion dollar industry. Each month around 450,000 searches are done on the keyword “online dating.” So which companies are battling it…
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Free 30-day TrialThe Ultimate Guide: What Is Online Radio and How Does It Work?
These days, content marketing is the golden goose, helping brands build traffic and sell more. For most brands, content means blog posts, ebooks and infographics….
September’s Best: A Dozen Fresh Perspectives on Analytics, Conversions, and Copywriting
Guess what? It’s officially holiday crunch time. If you’re a marketer, “happy Halloween, happy Thanksgiving, and merry Christmas” should be what’s running through your head…
Don’t Ditch Your Blog Yet: 6 Reasons Why Your Blog Still Rocks for Marketing
There are more places than ever to market your brands… so do you still need a blog? To stay relevant marketers are now creating YouTube…
AIDA Formula: How to Apply it And Drive Results with Your Copy
No, it’s not about Verdi’s Opera. AIDA formula stands for: Attention Interest Desire Action If you’ve never heard of it, AIDA is a model that…
5 Clever Ways to Get Customer Reviews That Convert
How do you get customer reviews that help you achieve conversion rates as high as 68.7%? In today’s consumer centric world, Aileen Lee, Partner at venture…
The Dynamic Power of Headline Influencers
Have you ever tried hitting a moving object, except the moving object is a millisecond glance? That’s what crafting digital headlines feels like, at least…
Creative Inspiration: Top 6 Apps for Designers
The rise of the smartphone brought the rise of a tongue-in-cheek saying: “There’s an app for that.” But there probably is an app for that….
Why Your Marketing Is a Losing Battle (and What to Do about It)
Ok, I confess: Creating high-conversion marketing is a bloody hard work. You know what usually happens. You create your first landing page. You have a…
7 Conversion Optimization Tests That Win EVERY Time
I’ll admit, I’m a little nervous writing that headline. I’ll probably get a lot of haters saying “not every conversion optimization test wins every single…
Writing a Guarantee That Converts
Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your…
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