How to Include Wikipedia In Your Online Marketing Strategy
Got a marketing strategy? Does it include Wikipedia? If not, you may want to rethink your game plan. Marketers have been implementing Wikipedia as part…
Search Results for: copy
The Easy as Pie Guide to Installing Google Tag Manager
I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of
A Step-by-Step Guide to Advertising on Instagram
Are you looking for new ways to advertise your business in 2016? If so, be sure to include Instagram in your marketing plans. This photo
The Best Colors For Your Landing Pages And Checkout Process
Source: Pat Anzanello Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s
How to Use the Word “Free” in Your Marketing Without Losing Credibility
Marketers use the word “free” so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when
7 Psychological Triggers for Mind-Blowing Conversions, Sales and Growth
The world of online selling is drowning in data. From analytics dashboards to visualizations tools to A/B testing suites to automated marketing solutions, just keeping
5 AdWords Extensions You Should Be Using to Improve Conversion Rates
AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your
Want to Boost Conversions? Get Employees Involved in Content Creation
Your content. You know it has to be the right mix to not only attract visitors, but convert them as well. You may be writing
Start Talking! How To Do Customer Interviews That Reveal Priceless Insights
Have you ever poured your heart out into an online survey? Or shared your deepest, innermost feelings while completing a customer satisfaction questionnaire? Probably not.
Can Negative Reviews Increase Conversions?
It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have
