Welcome to Quick Hits CRO Tips from Crazy Egg!
In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less.
This week we’re focusing on visitor recordings — an often overlooked, but extremely powerful tool for understanding how people interact with multiple elements and pages on your website.
A lot of people don’t get into CRO (conversion rate optimization) because they just don’t know how to start analyzing their website traffic in order to identify areas for improvement.
In our last session, we discussed Google Analytics as the ideal starting place for figuring out which of your site pages to analyze and optimize first.
In this session we’re going to cover how to pair Crazy Egg’s visitor behavior reports (affectionately nicknamed “Snapshots”) with Visitor Recordings.
This approach will give you maximum insights into how your customers and leads are interacting with your site pages and CTAs.
How to Get Started with Snapshots
Snapshot Reports allow you to pinpoint barriers to conversion and understand what behavior to look for in visitor recordings. This makes them an ideal starting point for a CRO analysis.
Say you’re a B2B company and you want to boost conversions on a CTA on your homepage.
First you’d set up a Snapshot of that page, and then explore the 5 reports that you have at your disposal: Heatmap, Scrollmap, Confetti Report, Overlay Report, and List Report.
These reports would give you a general idea of what’s going on behind the scenes, such as:
- If your CTA is on an area of your page that people aren’t scrolling to
- If there is a more popular video explainer
- If people are being distracted by other elements on the page, like a pop-up.
Getting Started with Visitor Recordings
Once you see a trend in behavior, from there you could set up Recordings on your homepage so you can get a glimpse of how individual customers are interacting with your CTA in real-time.
A good amount of time to spend is 10-30 minutes watching visitor recordings on any given page. In this case, you would be looking to validate your assumptions of whether the CTA is misplaced, if the CTA should be moved next to your explainer video, or if you should add social proof near the CTA.
That’s it for Episode 3! Stay tuned for more videos in the Quick Hits CRO Tips from Crazy Egg series.
In the meantime:
Want more guidance on how to run a CRO analysis on your site landing pages?
Check out this step by step walk-through.
Want to pick the brain of a website optimization expert?
Check out our upcoming office hours and CRO tutorial sessions.