Did you ever think that the font type you choose for your logo could say something about you and your business?
Or that it could convey your message in a certain light?
Todayโs infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel.
You should take careful consideration when choosing a logo font. As you may already know, people have certain feelings, emotions, and associations when they see certain colors. What you may not realize is that they have a similar response toย typefaces and fonts.
So, for example, if you want to portray that your business is traditional or respectable, you might want to consider a serif typeface. If you want to people to see your business as stable or modern, you should lean towards a sans serif typeface.
Looking even deeper into typefaces, particular fonts convey unique things.
For instance, the modern fontโฆ
The sans serif fontโฆ
If you want people to feel that your business is reliableโฆ
Read on to find out which fonts you should be using for your business logo to pull the right emotions from your audience.
A little font change can go a long way
As examples of different emotions, consider these brands and their typeface choice.
Script
Cadillacโs use of script font embodies their motto of elegance and sophistication.
Display
Disney knowโs how to please, and their selection of a display font has proven to become one of the most recognizable and boldest logoโs in the World.
Serif
Simple but respectable. Google is the benchmark for stability and reliability for many of us. Its serif font has a calming influence.
Modern
Itโs not surprising that hulu decided to go with something bold and untested with their logo typeface. Huluโs logo has the progressive edge that it needs to capture the attention of users.
Sans Serif
When youโre the online social medium platform that sets the standard for professionalism, itโs easy to understand the logic behind LinkedInโs font choice. This sans serif font is clean and business-like, suggesting LinkedIn will help you complete your business objectives.
Further reading
For more examples,ย check out this great guide onย best fonts for logos by Design Wizard.
Need help finding the right font for your brand? Hereโs how in 5 steps.
Now youโฆ
Whatโs the ultimate determining factor when you choose a typeface for your brand and business?