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It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have…
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Free 30-day Trial20 Copywriting Lessons from Stephen King
Shock! Horror! That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of…
How’s Your A/B Testing Going… Post-Mobilegeddon?
Before I get into this post, I want to reinforce something that’s common knowledge and expand on why it’s important in the context of everything…
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Marketers have a really important job: Get people’s attention, keep people’s attention, and get those people to do something as a result of capturing their…
13 Reasons Your CRO is Failing
Scratching your head over low conversion rates? If you’re not getting the results you expect or need from your conversion rate optimization (CRO) strategies, you…
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It is not just the product that sells online. Sure, an online purchase is motivated by a desire to buy a certain product or service….
3 Psychographic Gems You MUST Find Out About Your Customers
Marketing is all about knowing your customers and the best way to respond to them. That’s why marketers love data. I’ve spent much of my…
Infographic: How to Promote Your Blog and Make it Viral
It’s common to focus all your energy on writing a blog post, and then completely forget to promote it. Write it and let Google do…
Why That Giveaway Is A Terrible Marketing Idea
Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s…
8 Conversion Mistakes Your Site’s Making and How to Fix Them
How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut….
Oops! Are You Applying The Right Advice To The WRONG Headlines?
Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not…
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