Joseph Putnam

Joe Putnam is the founder of ConversionEngine where his team helps DTC eCommerce brands use paid ads, email, and SMS to profitably and predictably grow their Shopify sales. He also co-wrote two in-depth guides with Neil Patel: the definitive guide to copywriting and the definitive guide to conversion rate optimization.

Author name: Joseph Putnam

Joe Putnam is the founder of ConversionEngine where his team helps DTC eCommerce brands use paid ads, email, and SMS to profitably and predictably grow their Shopify sales. He also co-wrote two in-depth guides with Neil Patel: the definitive guide to copywriting and the definitive guide to conversion rate optimization.

5 AdWords Extensions You Should Be Using to Improve Conversion Rates

AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your […]

3 Ways To Charge More for Your Products and Services

There’s a simple benefit to charging more for a product or service—you make more money. But is it possible to charge more for what you’re

Does Good Web Design Really Matter?

I recently had a conversation with a client that went like this: Client: Does it really matter what my website looks like? Me: Yes, it

Accent Colors Increase Conversion

How to Use Accent Colors to Get More Action on Your Website

So what exactly is an accent color? An accent color is a contrasting color used to draw attention to key pieces of a web page.