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Joe Putnam is the Director of Marketing at iSpionage, a competitive intelligence tool that makes it easy for PPC advertisers to download their competitors’ top keywords, ads, and landing pages. He also recently wrote a free guide titled The Top 10 PPC Mistakes and How to Fix Them.

How To Do Product Research Like Steve Jobs

by Joseph Putnam

Build Products Like Steve Jobs

The late Steve Jobs is known for mentioning his lack of faith in focus groups. He once said: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” His insight is useful, but a lot…

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6 Secrets of Buzz-worthy Marketing Content

by Joseph Putnam

What is buzz marketing, anyway? Buzz marketing is the concept of creating promotional campaigns that get people talking about your brand. The goal is to create marketing materials that generate buzz from word of mouth. Instead of paying for one person to see your ad, each person you reach goes…

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How to Transfer A Blog From Blogger To WordPress.org

by Joseph Putnam

Transfer Blog From Blogger to Wordpress.org

For a lot of bloggers, self hosting with WordPress.org provides the most professional blogging platform available. If you started out using Blogger and now need a professional presence, there’s a good chance that you’re ready to switch to WordPress.org. But the point of this article isn’t to convince you to…

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10 Ridiculously Good Looking WordPress Themes

by Joseph Putnam

Have you ever seen Zoolander with Ben Stiller? There’s a part where he says, “I’m pretty sure there’s a lot more to life than being really, really, ridiculously good looking. And I plan on finding out what that is.” The good news is that there definitely is more to life…

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Show Me My Heatmap

Ah, @CrazyEgg I really do love you! So useful evaluating how users are interacting with all aspects of our zanerobe.com redesign

Mike Halligan

@MrMikeHalligan