Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Everyone sends newsletters these days and for good reason: they work. But what emails are you sending to specifically ensure your customers come back and buy again? None?…
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Free 30-day Trial5 Ways To Pay For Twitter Exposure
When it comes to social advertising, most of what you hear about is Facebook. Then a little about LinkedIn. But not much about Twitter. If…
Email Marketing: The Cold Hard Truth About Frequency
Email marketing frequency has been a heated topic for years now. Some people believe one thing, others another. In virtually every argument I’ve ever seen,…
22 Image Editing Tools to Make Your Pictures Pop!
Point. Click. Now what? It’s now easier than ever for digital marketers and content creators to take photos and find images, but what can you…
View Only Mobile Traffic (And 3 other uses for Google Analytics profile filters)
Google Analytics profile filters rock. The most common use is to include or exclude data in your reports based on some kind of parameter. You…
12 Must Read Analytics Blogs
Are you looking for the best analytics blogs on the Internet? Here (in no particular order) is a list of blogs and sites can help…
The Best Websites In The World Do These 6 Things…
You know a good website when you see it. But what is it exactly that makes it so darn good? Here are six things the…
How To Use Google Analytics New Attribution Modeling Tool (And how to get it)
One of the knocks on Google Analytics has been the way it handles goal attribution. Translation: the way that Google Analytics currently gives credit to…
The Essence of Google AdWords in 876 Words
Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I…
5 Essential Qualities of Irresistible Product Descriptions
Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal…
5 Lessons To Learn From The Biggest Brand Blunders of 2012
In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s…
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