SMS Marketing: Tricks for Your Very First Campaign
In a crowd of flashy email campaigns and highly targeted display ads, SMS marketing might seem useless. It’s not. Far from it. Learn what SMS…
Ecommerce
Why Shopping Cart Abandonment Happens + How To Reduce It
Shopping cart abandonment is an opportunity to win customers who came as close as possible to buying without actually making the purchase. Let’s cover exactly
Exactly What to Do in Every Step of an Ecommerce Flywheel
An ecommerce flywheel is a self-reinforcing loop made up of key business elements like traffic, conversions, and the customer experience, all linked together to fuel
Ecommerce Trends That Don’t Deserve the Hype (+ 3 That Do)
Businesses tend to think every ecommerce trend is worth implementing because they’re talked about so often. But if I’m honest, these ecommerce trends are overhyped:
How to Offer Free Shipping and GROW Profit
If you’ve ever wondered, “Should I offer free shipping to customers?,” there’s only one answer: yes, you should. Free shipping is always worth it. A
How Small Stores Take Advantage of Big Data in Ecommerce
Big data is the massive amount of information that flows into a business every single day. It comes from countless sources and in many formats,
5 Elegant Ecommerce Personalization Examples + 2 That Flop
Personalized marketing increases the likelihood of a purchase. Yet many ecommerce retailers fall short in this area. A lot of what’s out there is still
5 Costly Ecommerce Logistics Mistakes + How To Fix Them
If you want to run a profitable ecommerce business, you have to master logistics. Stumbling in this area will have a negative impact on customer