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John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm…
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Free 30-day TrialHow to Write a Case Study That’ll Make People Love Your Business
Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task…
The Daily Egg Year-End Roundup: Best Posts of 2016
This year we had TONS of great posts that came from our regular contributors as well as industry experts. It’s just hard to remember all…
Infographic: How Reducing Webpage Options Can Increase Conversions
Website owners and executive teams have a tendency to want to add more “stuff” to websites. “I think we should add a contact form to…
8 Reasons Why I Analyze a Site’s Source Code (I’m Not Even a Developer)
Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites…
How to Start an Affiliate Program That’s Actually Successful
“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings.
How to Develop a Winning CRO Testing Roadmap
If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem…
Mastering Data Storytelling: 5 Steps to Creating Persuasive Charts and Graphs
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are…
Facebook Ads vs. Google AdWords: Which Service Should I Use?
Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.
How To Be A Subject Matter Expert When You Don’t Know The Topic
Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position…
7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse
Instagram and ecommerce are logical bedfellows. The brand-audience engagement rates here outperform all of the mainstream social channels, while the visual elegance of Instagram posts…
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