Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out cat pictures. Therefore, most marketers believe that advertising on Facebook is useless for B2B.
AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these…
With over one billion users, it’s fair to say that your target market can be found on YouTube. While you can use organic methods to reach your target audience on the platform, you might not have the time or patience to do so.
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business.
Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.
This FREE webinar will be extremely valuable to you if: You’re just getting started with Google AdWords You’re already advertising but you want to improve your results When Is It? Tuesday, October 4, 2016 at 1pm Eastern. Here’s What This Free Webinar Will Do For You: You’ll learn how to…
It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit margins. Here’s my advice: Don’t neglect any channel that delivers any profit margins.
If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC traffic, you can’t just throw up a landing page and expect everything to work out for the best.
Recently I was given the opportunity to manage all of Wishpond’s AdWords campaigns. Aside from writing marketing content for all you beautiful people, I’m managing things like ad creatives, budgets, optimization, and conversions.