With Facebook making some serious changes in 2018, marketers are beginning to look toward other channels for generating attention.I truly believe … [Read more...]
“Pay Per Click”
Why You Should Never Run a Facebook Ad Campaign Without Ad Optimization Rules
After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still … [Read more...]
Webinar: 10 Conversion Rate Optimization Truth Bombs That Will Change the Way You Think
A couple of weeks ago, we interviewed Larry Kim, founder of WordStream and current CEO of Mobile Monkey. The interview was a success, and we decided … [Read more...]
How to Use MailChimp’s Instagram Ad Integration
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp … [Read more...]
How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey
Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out … [Read more...]
The Secret to $5 Customer Acquisition Costs on Facebook
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem.He had just left his job at an equity firm to work … [Read more...]
Facebook Ads vs. Google AdWords: Which Service Should I Use?
Eyeballs.Lots of eyeballs.What's the quickest way to get lots of targeted eyeballs these days?Answer: Google AdWords and Facebook Ads. … [Read more...]
The Top 17 Places to Spend on Paid Search Other Than AdWords
It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit … [Read more...]
How to Optimize Pay-Per-Click Landing Pages
If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page.Though when … [Read more...]
Advice for the Lone Marketer Who’s Never Touched Google Adwords Before
Recently I was given the opportunity to manage all of Wishpond's AdWords campaigns. Aside from writing marketing content for all you beautiful people, … [Read more...]
