With Facebook making some serious changes in 2018, marketers are beginning to look toward other channels for generating attention. I truly believe we’ll see a shift from Facebook to SEM in the coming months. People will begin investing in SEO, link-building and – of course – AdWords. But PPC has…

After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still yield the best ROI for me. This is also the case for many other businesses. For example, Andrew Hubbard generated $36,449 In revenue from an ad spend…

A couple of weeks ago, we interviewed Larry Kim, founder of WordStream and current CEO of Mobile Monkey. The interview was a success, and we decided to do a webinar together to keep the good momentum going.

Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard.

Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out cat pictures. Therefore, most marketers believe that advertising on Facebook is useless for B2B.

AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these…

With over one billion users, it’s fair to say that your target market can be found on YouTube. While you can use organic methods to reach your target audience on the platform, you might not have the time or patience to do so.

John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business.

Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.