8 Steps For Building A Profitable Google AdWords Display Campaign
There is a misconception about the Google AdWords Display Network. Many believe it is only for big businesses running large-scale branding campaigns (think Coca-Cola). But…
Pay Per Click
How to Use MailChimp’s Instagram Ad Integration
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard.
The Secret to $5 Customer Acquisition Costs on Facebook
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm
Facebook Ads vs. Google AdWords: Which Service Should I Use?
Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.
How to Optimize Pay-Per-Click Landing Pages
If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC
5 AdWords Extensions You Should Be Using to Improve Conversion Rates
AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your
9 PPC Tools That’ll Give You a Leg Up on the Competition
In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that
