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  • “Pay Per Click”

    How to Create Ads that Get All The Clicks You Want

    April 6, 2020 by Today's Eggspert

    PPC has always been a challenge.Competition continues to increase, ad platforms change faster than we can learn the new features, and profit gets … [Read more...]

    Filed Under: Pay Per Click

    Why You Should Never Run a Facebook Ad Campaign Without Ad Optimization Rules

    February 20, 2018 by David Zheng

    After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still … [Read more...]

    Filed Under: Pay Per Click

    How to Use MailChimp’s Instagram Ad Integration

    July 11, 2017 by Today's Eggspert

    mailchimp instagram

    Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp … [Read more...]

    Filed Under: Pay Per Click

    How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey

    June 22, 2017 by Today's Eggspert

    Google Survey

    Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out … [Read more...]

    Filed Under: Pay Per Click

    The Secret to $5 Customer Acquisition Costs on Facebook

    January 11, 2017 by Today's Eggspert

    5 dollar CAC on Facebook

    John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem.He had just left his job at an equity firm to work … [Read more...]

    Filed Under: Pay Per Click

    Facebook Ads vs. Google AdWords: Which Service Should I Use?

    December 6, 2016 by Today's Eggspert

    facebook ads vs google adwords

    Eyeballs.Lots of eyeballs.What's the quickest way to get lots of targeted eyeballs these days?Answer: Google AdWords and Facebook Ads. … [Read more...]

    Filed Under: Pay Per Click

    How to Optimize Pay-Per-Click Landing Pages

    August 12, 2016 by Rakesh Kumar

    how to optimize a ppc landing page

    If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page.Though when … [Read more...]

    Filed Under: Pay Per Click

    8 Steps For Building A Profitable Google AdWords Display Campaign

    March 27, 2016 by Today's Eggspert

    Google AdWords

    There is a misconception about the Google AdWords Display Network. Many believe it is only for big businesses running large-scale branding campaigns … [Read more...]

    Filed Under: Pay Per Click

    5 AdWords Extensions You Should Be Using to Improve Conversion Rates

    November 23, 2015 by Joseph Putnam

    AdWords is a beast to manage.First, you have to do extensive keyword research to find the terms that will work the best for your … [Read more...]

    Filed Under: Pay Per Click

    3 Metrics You Must Know to Optimize Your Paid Traffic

    April 7, 2015 by Rakesh Kumar

    There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it’s hard to know what they mean or … [Read more...]

    Filed Under: Pay Per Click

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