There is a misconception about the Google AdWords Display Network. Many believe it is only for big businesses running large-scale branding campaigns … [Read more...]
“Pay Per Click”
How to Create Ads that Get All The Clicks You Want
PPC has always been a challenge. Competition continues to increase, ad platforms change faster than we can learn the new features, and profit gets … [Read more...]
Why You Should Never Run a Facebook Ad Campaign Without Ad Optimization Rules
After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still … [Read more...]
How to Use MailChimp’s Instagram Ad Integration
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp … [Read more...]
How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey
Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out … [Read more...]
The Secret to $5 Customer Acquisition Costs on Facebook
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work … [Read more...]
Facebook Ads vs. Google AdWords: Which Service Should I Use?
Eyeballs. Lots of eyeballs. What's the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads. … [Read more...]
How to Optimize Pay-Per-Click Landing Pages
If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when … [Read more...]
5 AdWords Extensions You Should Be Using to Improve Conversion Rates
AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your … [Read more...]
3 Metrics You Must Know to Optimize Your Paid Traffic
There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it’s hard to know what they mean or … [Read more...]
