There is a misconception about the Google AdWords Display Network. Many believe it is only for big businesses running large-scale branding campaigns (think Coca-Cola). But…

After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still yield the…

Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard.

Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out cat…

John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm…

Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.

If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC…

AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your…

There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it’s hard to know…

C’mon! AdWords lessons from SEO agencies? What do SEOs really know about the complex and strategic world of PPC? Well, in this article we’re gonna…

If you’re paying a lot of money for clicks in AdWords, you’d better be converting those clicks into leads and sales. That’s why, when you…

In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that…