With Facebook making some serious changes in 2018, marketers are beginning to look toward other channels for generating attention.I truly believe … [Read more...]
“Pay Per Click”
Why You Should Never Run a Facebook Ad Campaign Without Ad Optimization Rules
After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still … [Read more...]
Webinar: 10 Conversion Rate Optimization Truth Bombs That Will Change the Way You Think
A couple of weeks ago, we interviewed Larry Kim, founder of WordStream and current CEO of Mobile Monkey. The interview was a success, and we decided … [Read more...]
How to Use MailChimp’s Instagram Ad Integration
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp … [Read more...]
How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey
Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out … [Read more...]
The Top 10 Most Common AdWords Mistakes (And How To Fix Them)
AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every … [Read more...]
The Secret to $5 Customer Acquisition Costs on Facebook
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem.He had just left his job at an equity firm to work … [Read more...]
Facebook Ads vs. Google AdWords: Which Service Should I Use?
Eyeballs.Lots of eyeballs.What's the quickest way to get lots of targeted eyeballs these days?Answer: Google AdWords and Facebook Ads. … [Read more...]
Free Webinar! 5 Simple Steps to Profit with Google AdWords
This FREE webinar will be extremely valuable to you if:You’re just getting started with Google AdWordsYou’re already advertising but you want … [Read more...]
The Top 17 Places to Spend on Paid Search Other Than AdWords
It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit … [Read more...]
