It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts.
A few months ago we did a webinar with Larry Kim, founder of WordStream and legendary unicorn marketer.
A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging.
Wouldn’t it be nice to publish something on your website that will bring in visitors for years to come? Just one blog post or video (or infographic)?
Ah, the keyword game. One of the greatest achievements for a search engine optimizer is to get their web pages to appear on the first page of Google search results for their desired keywords.
Web Spam: Intentional attempts to manipulate search engine rankings for specific keywords or keyword phrase queries.
I’m not going to lie – visual communication is incredibly more effective than just using plain old text. I’ll prove it to you.
Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining to high-level team members what website issues you may be facing and what parts of your site may need improvement. However, when you really want…
If you have ever had to hand-code an email, then you know how insanely difficult it can be to get your email looking just right.