A common oversight of many online businesses is NOT using their own websites. Simply put, they don’t spend time in their visitors’ shoes.
It’s time to highlight the top five posts of the year. It wasn’t easy to choose only five, and by limiting our choice to only five, we had to eliminate hundreds of wonderful posts. We feel, however, that these top five are the most hard-hitting, useful, or knowledge-packed posts that…
Today’s infographic is a good primer on what it takes to effectively run a conversion rate optimization campaign. However, one thing I would like to add to this recipe is documentation.
Today’s infographic is about generating leads with social media. However, I want to quickly look at using social media for prospecting and outreach because, for certain businesses, this can be an amazing method of lead generation.
It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one.
It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts.
A few months ago we did a webinar with Larry Kim, founder of WordStream and legendary unicorn marketer.
A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging.