As we wind down Q4, it’s important to take the opportunity to plan out how you can hit the ground running at the start of January 2020.
Conversion rate optimization (CRO) should be a part of that plan. It’s the most effective way for you to learn about what activities are hitting the mark and turning your website visitors into customers.
This can be an especially challenging task for offline conversion models of business. Making sure that your prospects submit a contact form or opt-in to chat with your sales team is the key to your growth.
But when visitors end up exiting or bouncing from your site without taking an action, how do you know what caused them to abandon the page? It’s not like you can chase after them and ask.
And that’s why we’re running a series on live website teardowns that show you how you can understand the elements and factors that cause your prospects to hit the back button. We are specifically using heatmap technology that allows you to be able to see every click and scroll.
In this website teardown, we’re helping to optimize a contact sales form for Onfleet with guest host Brandon Pindulic, Founder and CEO of OpGen Media.
Interested in giving Crazy Egg a test run? We’ve got a free 30-day trial waiting for you!