With the holidays around the corner, the time crunch is on for businesses to use every tactic available to bring in the most customers and make the highest number of sales.
But with only so many hours in a day, it’s tough to know what activities are going to be the biggest bang for your buck.
Enter conversion rate optimization (CRO for short)! Whether you’re a small business owner or on a dedicated UX/marketing team, you can’t afford to miss out on finding incremental ways to improve your website.
To showcase exactly how different organizations approach conversion rate optimization, we’re going to run a series showing live website teardowns. During these website teardowns, we’ll go through the entire analysis process and offer up practical advice that can be used on any website.
Up first is a deep dive in how to optimize the University of British Columbia’s contact page with guest host Deborah O’Malley, Founder of GuessTheTest.com.
Even if you don’t run an education website, optimizing contact pages is one of the most impactful activities that you can embark on.
Feeling inspired? Let us know how you approach CRO.
Interested in giving Crazy Egg a try? We’ve got a free 30-day trial waiting for you!