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Checkout Page Design: What *Not* to Do

by Olivia Rose

checkout pages

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to put into their next model, so too should web designers take a close look at examples of digital failure to determine what works and what doesn’t. Your checkout page design can be…

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7 Bad Reasons to Redesign Your Website

by Jay Baron

Here at Madtown, we hear all sorts of crazy reasons businesses use to justify the money they spend on new websites. Even worse are the reasons we hear from designers, trying to justify the (sometimes questionable) ways they’re bringing in paychecks. The only problems a basic redesign can fix are…

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4 Pillars of Lean Web Design

by Sabina Idler

The lean movement. We’ve all heard of it. And considering its recent popularity, it’s probably a good thing. But what exactly does ‘lean’ mean? Here is my definition: Lean describes a way of doing something with a verified goal in mind and with a very clear focus. For lean web…

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Show Me My Heatmap

Having trouble seeing your website performance? @CrazyEgg can solve that. It's amazing what you can learn from a heatmap #tech

Sean Higgins

@higg1921