Checkout Page Design: What *Not* to Do

by Olivia Rose

checkout pages

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to put into their next model, so too should web designers take a close look at examples of digital failure to determine what works and what doesn’t. Your checkout page design can be…

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Creative Inspiration: Top 6 Apps for Designers

by Ted Hunt

The rise of the smartphone brought the rise of a tongue-in-cheek saying:  “There’s an app for that.” But there probably is an app for that. We have seen technology develop to the point where our phones can now do our work for us — or at the very least, help…

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7 Bad Reasons to Redesign Your Website

by Jay Baron

Here at Madtown, we hear all sorts of crazy reasons businesses use to justify the money they spend on new websites. Even worse are the reasons we hear from designers, trying to justify the (sometimes questionable) ways they’re bringing in paychecks. The only problems a basic redesign can fix are…

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4 Pillars of Lean Web Design

by Sabina Idler

The lean movement. We’ve all heard of it. And considering its recent popularity, it’s probably a good thing. But what exactly does ‘lean’ mean? Here is my definition: Lean describes a way of doing something with a verified goal in mind and with a very clear focus. For lean web…

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Sick and Tired of a Boring Brand? Color It Vibrant

by Kathryn Aragon

brand colors

Color matters a lot. It creates energy and excitement around your brand. Or completely detracts from it. So how do you know which colors are right for your brand? Your brand colors should have the right emotional association and match your brand’s unique style. Two infographics can show you how to…

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15 Color Palettes from Top Financial Websites

by Kathryn Aragon

In design, color is as important as words for conveying your brand’s style and personality. But there’s more to choosing a color palette than simply picking your favorites or trying to stand out from the competition. Consumers have different expectations for different industries. Sway too far off that beaten path,…

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Show Me My Heatmap

Click tracking, heat maps, and without a spreadsheet? Yes, please. is one solut...

Aimee Graeber

@AimeeGraeber

What makes people leave your website?