Marketing

AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your…

Most people are familiar with examples of demographics, like age, income, and ZIP code, which capture objective traits about a population. Psychographics attempt to capture

Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s

You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your

Trust. It could easily be the least understood and the most essential element for increasing conversions and extracting the maximum value from your website. Think

“Recurring billing” might sound scary to your customers, and you need to understand that. Recurring billing has the ring of a credit card scam or

People spend their money in different ways. Some people will throw their money around without a care. Other people save their money like a scrooge.

What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics,