Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat
You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by…
Researching User Intent: How to Learn What Users Really Want
If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user
The Anatomy of a High Converting Lead Generation Form
I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address,
Optimize Your Sales Funnel: The Top, Middle & Bottom-Line
So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and
5 Tips to Craft a Better Value Proposition
You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit.
Will Ditching Your Sidebar Increase Your Profits?
Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most
The Essential Guide to Trust in Marketing
Trust. It could easily be the least understood and the most essential element for increasing conversions and extracting the maximum value from your website. Think
