21 Resources to Help You Rock SlideShare for Marketing
Move over PowerPoint – your day is done! It’s time to make way for SlideShare, the online presentation tool acquired by LinkedIn last year. While
5 Ways To Pay For Twitter Exposure
When it comes to social advertising, most of what you hear about is Facebook. Then a little about LinkedIn. But not much about Twitter. If
Email Marketing: The Cold Hard Truth About Frequency
Email marketing frequency has been a heated topic for years now. Some people believe one thing, others another. In virtually every argument I’ve ever seen,
How To Use Google Analytics New Attribution Modeling Tool (And how to get it)
One of the knocks on Google Analytics has been the way it handles goal attribution. Translation: the way that Google Analytics currently gives credit to
The Essence of Google AdWords in 876 Words
Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I
5 Lessons To Learn From The Biggest Brand Blunders of 2012
In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s
The Beginner’s Guide To Creating and Promoting Infographics
Ready to add infographics to your content marketing mix? Here’s the beginner’s guide that will walk you step-by-step from the why to the how of
22 One-Sentence Stories That Will Emotionally Charge Your Marketing
This might surprise you. If you’ve been involved in marketing for any length of time you know that stories sell. But the most important stories