5 Tips to Craft a Better Value Proposition
You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your…
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit.
Will Ditching Your Sidebar Increase Your Profits?
Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most
The Essential Guide to Trust in Marketing
Trust. It could easily be the least understood and the most essential element for increasing conversions and extracting the maximum value from your website. Think
How Not to Scare Customers with Recurring Billing
“Recurring billing” might sound scary to your customers, and you need to understand that. Recurring billing has the ring of a credit card scam or
How to Optimize Your Product Pages for Higher Conversion Rates
Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don’t differ much from whatever options
6 Insanely Powerful Blog CTAs You Should Start Using Now
The call to action is where your blog makes money. All your idea generation, research, writing, editing, posting — it all boils down to a call
How to Appeal to the Three Main Types of Buyers
People spend their money in different ways. Some people will throw their money around without a care. Other people save their money like a scrooge.