Influencer marketing has been on the rise for a couple of years now, but how many marketers really understand how to use the tactic effectively? It’s not really about buzz.

Video marketing has been on the rise for more than a decade now. Consumers are getting more and more used to consuming video content wherever they go, be it on Facebook or on a product page.

There is no denying the fact that banner ads can be a bit tricky. The average click-through rates are decreasing year by year and it’s getting harder to get people’s attention. However, clicks are not the only thing banners are good for. According to a study by Mediative, clicks are…

It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and make up their minds as to what they should do next. This is called the “three-second” or the “blink” test and passing it is crucial for your landing…

Tweetchats are pretty much the best thing ever: the way of both utilizing a fairly recent form of social media, while incorporating an all-but-dead concept of communication (the chatroom), it gives us the best of old and new, then and now. A Twitter chat is a logical extension of your…

Hashtag marketing is a primary method of getting word out and reaching new channels. Events, Twitter profiles, trending topics, marketing campaigns and more can be covered by a single hashtag, which can now be used on sites all across the web. In my last Crazy Egg article, I took a…

The hashtag has become more than a useful tool, it has become a symbol of the modern age. You can see it almost everywhere, from different websites to real life. This skit with Jimmy Fallon & Justin Timberlake is the perfect illustration… As we marketers tend to adopt any trend under the…