Amplitude vs. Google Analytics: Each Tool’s True Strengths
Both Amplitude and Google Analytics can help your team figure out exactly how people interact with your website and digital products. But Amplitude focuses heavily…
Search Results for: landing page optimization guide
Conversion Copywriting: Crash Course + Elite Examples
Sometimes I get paid to write text that gets people to take action. That’s conversion copywriting. This article is different. It’s SEO copywriting that helps
B2B Lead Generation: Book More Meetings and Cut CPL
B2B lead generation is full of shortcuts: buy some ads, hire an agency, or plug in a tool. Leads appear. Great. But then cost per
Multivariate Testing vs AB Testing Cheat Sheet
A/B testing and multivariate testing (MVT) are two different ways to optimize your website. Both let you test changes, measure the results, and make improvements
How to Read a Heatmap for Beginners
If you’re wondering what people actually click when they’re on your website, you need a heatmap. But you need to know how to read a
How to Create a Website Using AI (From Start to Finish)
Building a website used to mean months of work, expensive developers, and countless revisions. Not anymore. With AI tools, you can launch a professional website
What Is the Buyer Journey and How To Clarify Each Step
The buyer journey is a practical way for marketers to describe how people discover a brand and decide to make a purchase. It doesn’t accurately
9 High-Performing CTA Button Examples and Why They Work
Good CTA button design is not a mystery. Millions of dollars have been spent discovering what gets people to click. We’re going to look at
What Is Fear Marketing and How To Use It Ethically
Fear marketing is not scaring customers into making a purchase. That’s a terrible strategy. What works is identifying fears your audience already feels and showing
Ecommerce Funnel: How To Turn Clicks Into Customers
Most online stores are losing money at specific points in the customer journey, but they don’t know where. Traffic comes in, sales trickle out, and