How Not to Scare Customers with Recurring Billing
“Recurring billing” might sound scary to your customers, and you need to understand that. Recurring billing has the ring of a credit card scam or…
How to Optimize Your Product Pages for Higher Conversion Rates
Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don’t differ much from whatever options
6 Insanely Powerful Blog CTAs You Should Start Using Now
The call to action is where your blog makes money. All your idea generation, research, writing, editing, posting — it all boils down to a call
How to Appeal to the Three Main Types of Buyers
People spend their money in different ways. Some people will throw their money around without a care. Other people save their money like a scrooge.
The Conversion Optimization Guide to User Intent
User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO
Blogging on LinkedIn – Can It Convert?
LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but
4 Shocking Email Marketing Studies That’ll Make You Change the Way You Market
Let’s just all get on the same page for a minute. Here’s what we already know about email marketing: email is the most powerful marketing
35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?
What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds.
