Optimize Your Sales Funnel: The Top, Middle & Bottom-Line
So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and…
5 Tips to Craft a Better Value Proposition
You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your
How to Apply the Psychology of Persuasion To YOUR Business
Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit.
Will Ditching Your Sidebar Increase Your Profits?
Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most
The Essential Guide to Trust in Marketing
Trust. It could easily be the least understood and the most essential element for increasing conversions and extracting the maximum value from your website. Think
How Not to Scare Customers with Recurring Billing
“Recurring billing” might sound scary to your customers, and you need to understand that. Recurring billing has the ring of a credit card scam or
How to Optimize Your Product Pages for Higher Conversion Rates
Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don’t differ much from whatever options