Why Your Landing Page Should Have at Least 500 Words
I look a lot of landing pages, and I notice a common shortcoming. A lot of landing pages don’t have enough content. Here are some…
3 Popular Colors for Websites – When & How to Use Them
You’re planning a new business. You’re excited. You’re almost ready. You need to pick a color scheme. Before you do a scornful snort-laugh, hang on
Your Ecommerce Site Will Die Without These 3 Trust Signals
Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your
The 5 Times When You Absolutely Must do A/B Testing
The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry
How to Quickly Convert Trial Users Into Paying Customers
Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication. It’s not enough to have a
So You Want to Do a Conversion Audit? Here’s What You Need to Know
If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work
6 Banner Ad Split Tests To Try Right Now
Online advertising isn’t as alluring as it once was. When the first banner ad was placed 20 years ago, it was so new and attention-grabbing
Why Choosing the Right Trust Seal Increases Ecommerce Conversions
When an online shopper lands on a website, a substantial amount of trust needs to be build in order to get their sale. With the
