Why Ugly Website Design Often Converts (Better)
“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic…
How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)
Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results
Will Ditching Your Sidebar Increase Your Profits?
Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most