“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard … [Read more...]
“Dale Cudmore”
How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)
Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret … [Read more...]
The Complete Guide to Maximizing Content Upgrade Conversion Rates
Why do some see email opt-in rates of 20% with content upgrades, while others get 3%? In case you need a refresher, Devesh wrote an article a while … [Read more...]
Will Ditching Your Sidebar Increase Your Profits?
Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most … [Read more...]
