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When you were young, how did you imagine adult life?Pizza for breakfast, candy for lunch, and ice cream for dessert.Sounds about right, … [Read more...]
“Dale Cudmore”
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6 Common Ways Your Split Test Results Could Be Off
“That can’t be right.”You ran a split test and picked a winner.But fast-forward a month and your winner has turned into a loser.What … [Read more...]
Why Ugly Website Design Often Converts (Better)
“Ugly websites convert better than pretty websites.”Anyone who has been around marketing or conversion optimization for long has heard … [Read more...]
How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)
Did you know that conversion optimization can actually decrease your profit?When you run tests, it’s easier than you might think to misinterpret … [Read more...]
Our Top Picks for Your Conversion Optimization Toolkit
What happens when you give a world-class chef a set of knives from the dollar store?Despite his experience and skills, he struggles.He still … [Read more...]
The Complete Guide to Maximizing Content Upgrade Conversion Rates
Why do some see email opt-in rates of 20% with content upgrades, while others get 3%?In case you need a refresher, Devesh wrote an article a while … [Read more...]
Make an Emotional Connection for Lifelong Customers and Rabid Fans
Wouldn’t it be nice if your customers were as passionate about your product or brand as you are?Don’t you wish you customers would proudly display … [Read more...]
Will Ditching Your Sidebar Increase Your Profits?
Is your blog sidebar a side-thought?When was the last time you looked at your sidebar when trying to optimize your blog?The closest most … [Read more...]
