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  • “Dale Cudmore”

    Why Ugly Website Design Often Converts (Better)

    July 7, 2015 by Dale Cudmore

    “Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard … [Read more...]

    Filed Under: Conversion

    How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)

    May 27, 2015 by Dale Cudmore

    ISValid split test significance

    Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret … [Read more...]

    Filed Under: Conversion

    The Complete Guide to Maximizing Content Upgrade Conversion Rates

    April 21, 2015 by Dale Cudmore

    maximize content upgrade conversions

    Why do some see email opt-in rates of 20% with content upgrades, while others get 3%? In case you need a refresher, Devesh wrote an article a while … [Read more...]

    Filed Under: Conversion

    Will Ditching Your Sidebar Increase Your Profits?

    March 30, 2015 by Dale Cudmore

    website redesign

    Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most … [Read more...]

    Filed Under: Conversion

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