How to Use Features and Benefits to Gain Higher Conversions
You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well,…
Search Results for: copy
Improve Content Strategy with an Editorial Calendar: 14 Free Downloads
If you need a tool that helps with strategy, organization and project management, then an editorial calendar is probably right for you. When working as
The Apple Standard: 6 Guiding Principles for a Better Web Experience
Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but
9 PPC Tools That’ll Give You a Leg Up on the Competition
In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that
4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)
Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity
10 Easy Ways to Get More Retweets
Twitter offers a great way to extend your influence online: the retweet. When used wisely, retweets often lead to more influence, more followers, and more
7 Ways to Score with Local Search Optimization
Local search optimization is hot. Where once web users wanted global information, increasingly they want more personal results that literally get them right where they
How To Craft An Effective Email In 15 Minutes Or Less
Welcome back to the 6th article in this 8-part series on email marketing. So far we’ve covered… 1) Email Marketing: What’s Working Today 2) Which
The 5-Step System For A Perfect Autoresponder
Welcome back to another article in this series on email marketing. So far we’ve covered… 1) Email Marketing: What’s Working Today 2) Which Email Marketing
5 Ways To Pay For Twitter Exposure
When it comes to social advertising, most of what you hear about is Facebook. Then a little about LinkedIn. But not much about Twitter. If
