Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it…
Search Results for: copy
Emojis and Emails, a Match Made in Heaven (Maybe)
I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun
The Anatomy of a High Converting Lead Generation Form
I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address,
Optimize Your Sales Funnel: The Top, Middle & Bottom-Line
So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and
5 Tips to Craft a Better Value Proposition
You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit.
The Essential Guide to Trust in Marketing
Trust. It could easily be the least understood and the most essential element for increasing conversions and extracting the maximum value from your website. Think
How to Optimize Your Product Pages for Higher Conversion Rates
Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don’t differ much from whatever options
How to Appeal to the Three Main Types of Buyers
People spend their money in different ways. Some people will throw their money around without a care. Other people save their money like a scrooge.
The Conversion Optimization Guide to User Intent
User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO
