Marketing

Live chat and chatbots are gaining popularity. And there is a good reason for that: modern businesses continue to look for innovative way to improve…

Imagine this: As the Chief Marketing Officer of your company, you are tasked to report on the annual marketing results by your CEO – and

Compelling case studies can be extremely useful sales tools. They put your most valuable benefits on display, using convincing language that connects with the core

Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you

We know what events are. We know what a marketing campaign is. But when these two words come together, the whole becomes greater than the

We tend to make a big deal about leads in the marketing space, and not without good reason. Everything starts with leads.

Launching a new business idea or deciding to develop a new product for your company is not without risk.

We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers