UI vs UX: They Aren’t Synonymous, But They Need Each Other
While user interface (UI) and user experience (UX) are often used interchangeably, they are distinct concepts. User Experience (UX) User Interface (UI) Definition The overall…
Conversion
Customer Acquisition and Retention: Differences and Similarities
Customer acquisition and customer retention are two halves of the same coin. They both revolve around building good customer relationships to grow a business and
6 Micro Commitments That Move Prospects Down Funnel
Micro commitments are those small steps you take to achieve a larger goal. In this case, it’s small steps a potential customer takes that pulls
Micro Conversions: What They Are and How to Use Them
A micro conversion is a small step a user takes on the journey toward making a bigger decision, like signing up, subscribing, or making a
What Is a Good Conversion Rate and How Do We Hit It?
Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.
9 Ways To Boost Your Click Through Rate In 15 Minutes
Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.
12 Active Conversion Rate Experts to Follow
Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts we’ve rounded up to
A Click Map Shows Where Users Struggle (+ How to Fix It)
To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see.