I’ll admit, I’m a little nervous writing that headline. I’ll probably get a lot of haters saying “not every conversion optimization test wins every single…

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers…

When parents welcome a new baby into the world, they grace their child with a name. My parents chose Emma, and that name followed me…

As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a…

With the explosion of mobile marketing in the last few years, the race is on to interact with customers in a way that’s not only…

Looking to boost your knowledge about conversion rate optimization?  Here on The Daily Egg, we publish quite a bit on conversion optimization. And here are…

Any business selling online should learn how to optimize their shopping carts so that as many customers as possible will go through with their purchases….

Meal times are not fun at our house. Besides literally being allergic to more foods than not, my daughter is a VERY finicky eater. That…

When it comes to your website, and particularly your landing pages – less is more. Even as far back as 1997, usability guru Jakob Nielsen…

When it comes to email marketing, it’s all about open rates and more importantly, conversion rates. With competition for customers growing stronger every day among…

Landing pages are those web pages specifically designed to perform one task…it could be to sell your product, encourage people to sign up for an…

Got some deep, dark secrets to share with you in this post. But first a little background is in order. When it comes to online…

While you can easily see common traffic sources in Google Analytics for Facebook, Twitter, or other referral domains, you might find that you want more…

It’s the most common mistake businesses make in marketing. Looking in the mirror too often.  Focusing on yourself instead of the customer. And the About…