Conversion

Everyone complains about popups. But if you are trying to grow your business, who cares? Opt in popups work. The right offer, shown at the…

OptinMonster is a lead gen tool that helps convert web visitors with popups, slide-ins, and other on-site campaigns. We recommend it for SMBs, bloggers, and

An A/B testing tool compares two versions of a website, app, or page to determine the best-performing version of all tested variants. It’s usually done

Customer acquisition and customer retention are two halves of the same coin. They both revolve around building good customer relationships to grow a business and

Micro commitments are those small steps you take to achieve a larger goal. In this case, it’s small steps a potential customer takes that pulls

A micro conversion is a small step a user takes on the journey toward making a bigger decision, like signing up, subscribing, or making a

Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.

Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.