Want to Boost Conversions? Get Employees Involved in Content Creation
Your content. You know it has to be the right mix to not only attract visitors, but convert them as well. You may be writing…
How to Use Related Content for Better Conversions
The more excellent content you give people to read, the greater their incentive to stick around on your site. And keeping people on your site
Start Talking! How To Do Customer Interviews That Reveal Priceless Insights
Have you ever poured your heart out into an online survey? Or shared your deepest, innermost feelings while completing a customer satisfaction questionnaire? Probably not.
Can Negative Reviews Increase Conversions?
It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have
6 Psychographics Examples You MUST Get From Customers
Most people are familiar with examples of demographics, like age, income, and ZIP code, which capture objective traits about a population. Psychographics attempt to capture
Why That Giveaway Is A Terrible Marketing Idea
Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it
Emojis and Emails, a Match Made in Heaven (Maybe)
I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun