The Best Website Layouts for User Experience and Conversions
Marketers seeking to dominate their respective niches should be focused on the best website layouts. Doing so improves your users’ experience and generates conversions. Luckily,…
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High Bounce Rate? Here are the Reasons & What You Should Do
Are you experiencing a high bounce rate? If so, you’re not alone. Many digital marketers face this same problem, which usually occurs because the website’s
What is a Click Heatmap? Learn How to Create One with Examples and Tips
A click heatmap is a type of heatmap that is invaluable for B2B digital marketers. Occasionally referred to simply as a heatmap, this tool lets
What is Lean UX? A Beginner’s Guide with Principles, Methods & Tips to Start
Lean UX or lean user experience is the method for creating web offerings that are streamlined and visitor-centric, the very elements visitors today demand. Lean
41 Engaging Examples of the Best Headlines to Rally Your Audience
There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs contribute
User Experience Testing: UX Methods and Tools
ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Clearly, there’s a correlation
19 Form Design Best Practices to Get More Conversions (+ Examples)
Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your
How to Convert More Customers by Adding Perceived Value
What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.
How to Convert Bouncing Traffic with Exit-Intent Popups
Website popups, or site overlays, are a highly contested subject, although it shouldn’t be. With the average website seeing 98% of its traffic bounce, there
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it
