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Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have…
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Free 30-day TrialUser Experience Testing: UX Methods and Tools
ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Clearly, there’s a correlation…
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The power of a word of mouth is incredible and it should never be underestimated. People refer other users’ recommendations way too often to neglect…
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Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your…
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As with any industry as large as SEO, you’ll come across many different opinions about the most effective ways to approach site optimization. And though…
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Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means that regardless of what your…
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Whether you’re a business owner, marketer, or simply someone who wants to learn more about digital marketing, you’ve likely come across the term “SEO” at…
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Every customer base is unique. Your ability to win your own marketing victories depends on understanding the users visiting your website each and every day….
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Imagine this: As the Chief Marketing Officer of your company, you are tasked to report on the annual marketing results by your CEO – and…
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