You’re going to start your very first influencer marketing campaign, and you want to make sure it’s a success. Or maybe you’ve executed a few campaigns before, and you want the next one to deliver better results. Either way, knowing how to manage your campaign effectively is crucial if you…
When it comes to increasing conversion rates, few strategies are more effective than the implementation of landing pages. Yet, these crucial linchpins to the optimization process are often rushed or overlooked completely in the grand scheme of marketing.
You’ve probably heard time and time again that content marketing is important in growing your business’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to more sales. The problem is many businesses are doing it wrong.
Don’t know exactly where to put your CTA? Should it go up top? Or at the bottom? Is my web page too long? With Scrollmap not only can you determine the best length for your landing page to receive more conversions but you can also know exactly where to place…
There is some confusion about what the overall objective of the onboarding process should be. Many view onboarding as an opportunity to get new users up and running. However, I prefer to think of it as laying the foundation for a long-term relationship with your brand or application.
A couple of weeks ago, we interviewed Larry Kim, founder of WordStream and current CEO of Mobile Monkey. The interview was a success, and we decided to do a webinar together to keep the good momentum going.
26 Years. Over a quarter century. That’s how long it’s been since the publication of the first website in 1991, info.cern.ch. That’s right. That right there is a link to the very first website ever published.
Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this is likely your approach.
The best part of attending a conference is getting all the latest juicy knowledge in one place, all at the same time, and before the rest of the world knows about it.