A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product differentiation approach to promotion.
With two ‘professionals’ signing up to the site every second, it’s fair to say that LinkedIn is a great place to be if you’re trying to reach the B2B market.
Sample Size: The number (n) of observations taken from a population through which statistical inferences for the whole population are made.
Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position your company or client as an authoritative industry voice. You may have strong marketing chops, but what if you’re not an expert on your company’s…
Instagram and ecommerce are logical bedfellows. The brand-audience engagement rates here outperform all of the mainstream social channels, while the visual elegance of Instagram posts are perfect for showcasing people enjoying beautiful products in the wild.
“A picture is worth a thousand words.” This phrase has been drilled into our heads since we were kids — what significance does it have in our everyday lives as marketing and advertising professionals?
There’s no question that your home page is the most important page on your website. It’s incredibly important for converting visitors into customers and it’s also deathly important to your SEO.
If you’re looking for a fast way to get targeted visitors to your site, Facebook Advertising might be of interest to you. Now, as the name suggests, Facebook Advertising does work on a ‘pay-to-play’ basis.
Trying to find the optimal times and days for your social media posts can be a difficult challenge. It requires months of testing. You have to make an effort to post at different times each day for each social media account, while tediously recording your results.