AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these…

If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017.

Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences.

It has been nearly seven years since Pinterest launched and became a runaway success. According to Statista, the image-saving site, which describes itself as “the world’s catalog of ideas,” reached 10 million monthly visitors faster than any site in history.

This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind:

One person’s killer UX is another’s UX killer. Why not copy the killer user experience of a famous site in your industry? The short answer? You’re not them.

Give yourself a pat on the back. It’s time to celebrate, right? After all your hard work you’ve finally got the sale or sign up you’ve been searching for.

Lost customers. Lost revenue. EEK! Increased competition. Oh no! It has been said that it costs six times more to recover a lost customer than it cost to acquire them in the first place.

We lied to you. For years, we, as providers of an A/B testing tool, told you it was easy. We made a visual editor and pretty graphs and gave you wins on engagement or a lower bounce rate, but we did not really contribute to your bottom line.