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  • Critical Path Project Management

    What exactly is the critical path project management method? Suppose you’re asked to write a very … Keep reading

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    • homepage design The 31 Best Homepage Design Examples and Ideas for Your Website by Neil Patel | under Design
    • The Best Website Color Palettes to Increase Engagement in 2020 by David Zheng | under Design
    • 21 Captivating Call to Action Examples to Steal by David Zheng | under Copywriting
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  • How To Track Conversions Using Google Analytics Campaigns

    While you can easily see common traffic sources in Google Analytics for Facebook, Twitter, or other referral domains, you might find that you want mor

    by Kristi Hines Conversion

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    24 Attention-Grabbing Website Homepage Introductions

    When visiting your site, a user decides whether to hit the “back button” within milliseconds. That's right, milliseconds. Your homepage is you

    by David Zheng Design

    Does Good Web Design Really Matter?

    I recently had a conversation with a client that went like this: Client: Does it really matter what my website looks like? Me: Yes, it definitely do

    by Joseph Putnam Design

    Gimpy Web Copy? Use This 4-Step Formula to Make It Killer

    Creating great copy is not hard. In fact, it's quite easy. That is, if you understand four simple words. If you summarized every single book and arti

    by Demian Farnworth Copywriting

    The Sneaky Keyword Research Trick That Helped Boost Conversions Over 50%

    Got some deep, dark secrets to share with you in this post. But first a little background is in order. When it comes to online marketing…parti

    by Adam Kreitman Conversion

    Accent Colors Increase Conversion

    How to Use Accent Colors to Get More Action on Your Website

    So what exactly is an accent color? An accent color is a contrasting color used to draw attention to key pieces of a web page. It’s a way of u

    by Joseph Putnam Design

    5 Key Responsive Web Design Elements

    We live in exciting times. Over the last few years we have focused on building mobile websites that are text-heavy versions of the main site. Wh

    by Brian Schwartz Design

    White-Space at Work: Why Less is More in Your Website Design

    You may not realize it, but blank space can be a website’s best friend. Like a fresh spring breeze, good use of white-space creates a look that’s

    by Sherice Jacob Design

    Use Google Analytics To Measure Online Marketing Efforts

    How To Use Google Analytics Goals & Advanced Segments To Measure Your Online Marketing Efforts

    You've heard it before... Online marketing is measurable. But how? Between social media marketing, local search marketing, and other online mark

    by Kristi Hines Analytics

    About Us Page

    How "You" Will Generate Customers From Your About Us Page

    It’s the most common mistake businesses make in marketing. Looking in the mirror too often.  Focusing on yourself instead of the customer. An

    by Adam Kreitman Conversion

    The Zappos Guide to Mobile Website Design

    It's frustrating for users. They try to access a website on a mobile device, and find nothing but trouble. Smart phones and tablets aren't going awa

    by Stephanie Hamilton Mobile

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