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While you can easily see common traffic sources in Google Analytics for Facebook, Twitter, or other referral domains, you might find that you want mor
24 Attention-Grabbing Website Homepage Introductions
When visiting your site, a user decides whether to hit the “back button” within milliseconds. That's right, milliseconds. Your homepage is you
Does Good Web Design Really Matter?
I recently had a conversation with a client that went like this: Client: Does it really matter what my website looks like? Me: Yes, it definitely do
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Creating great copy is not hard. In fact, it's quite easy. That is, if you understand four simple words. If you summarized every single book and arti
The Sneaky Keyword Research Trick That Helped Boost Conversions Over 50%
Got some deep, dark secrets to share with you in this post. But first a little background is in order. When it comes to online marketing…parti
How to Use Accent Colors to Get More Action on Your Website
So what exactly is an accent color? An accent color is a contrasting color used to draw attention to key pieces of a web page. It’s a way of u
5 Key Responsive Web Design Elements
We live in exciting times. Over the last few years we have focused on building mobile websites that are text-heavy versions of the main site. Wh
White-Space at Work: Why Less is More in Your Website Design
You may not realize it, but blank space can be a website’s best friend. Like a fresh spring breeze, good use of white-space creates a look that’s
How To Use Google Analytics Goals & Advanced Segments To Measure Your Online Marketing Efforts
You've heard it before... Online marketing is measurable. But how? Between social media marketing, local search marketing, and other online mark
How "You" Will Generate Customers From Your About Us Page
It’s the most common mistake businesses make in marketing. Looking in the mirror too often. Focusing on yourself instead of the customer. An
The Zappos Guide to Mobile Website Design
It's frustrating for users. They try to access a website on a mobile device, and find nothing but trouble. Smart phones and tablets aren't going awa
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