Ad copy, product descriptions, email subject lines — and social media. These are a few places in marketing where it’s absolutely vital to nail your short-form copywriting technique. 140 characters goes by in the blink of an eye, yet the best Twitter users consistently post quality content that keeps readers…

Last year, I started working on an idea for a platform, called Counsell, currently available as an app on iOS and Android devices, that lets all professionals give and get paid advice.

Most people use Facebook ads to pump up their visitor numbers. Wait, what? Let me be clear. They don’t wake up with that goal in mind, but it’s usually what ends up happening. I see this all the time with clients I work with.

98% of website visitors don’t convert. That’s right. On average, only 2% of your website visitors convert and drive your online revenue.

It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages.

A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test.

“Google Penalty.” Those two words are all it takes to make all SEOs (search engine optimizers) and internet marketers cringe. But honestly, you shouldn’t really fear these words. There is an easy recipe to follow so that you’ll never have to worry about it:

If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers.

AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these…