If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem now is: how do you decide what to test?
Conversions are a numbers game. Sure, quality matters. You don’t want to fill your funnel for the sake of quantity alone.
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are making sense of the inordinate amount of information out there today.
The truth is people don’t like getting sold to; they like being told stories through content. Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more.
Confidence Interval: A range of values calculated such that there is a known probability that the true mean of a parameter lies within it.
The lowest hanging fruit when it comes to conversion rate optimization (CRO) is to reduce the file size (memory) of your images. It doesn’t require A/B testing, and you don’t need a statistics or scientific background.
Confidence Level: The percentage of time that a statistical result would be correct if you took numerous random samples.
Choosing the right colors for a web or app design can be one of the most difficult decisions there is. Funny right? Not the coding, not the copy – the darn colors!
Margin of Error: An expression for the maximum expected difference between the true population parameter and a sample estimate of that parameter.