Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement
You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive…
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The Game of Thrones Approach to Powerful SaaS Free Trial Emails
Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this…
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder…
Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only
Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and…
How to Use MailChimp’s Instagram Ad Integration
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard.
Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return…
How to Increase Conversions, Sign Ups, and Subscriptions with Web Push Notifications
It’s Friday afternoon, and Bill is frantically writing a rebuttal to a fiery political thread on Facebook. Smashing his keyboard violently with fingers of fury.
How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey
Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out cat…
What Makes a Great Press Webpage?
PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And…
The SaaS Trial Email That Could be Costing You 30% of Customer Lifetime Value
Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it…
How to Install JavaScript Snippets and Website Codes Into Your Website
There are tons of great tools out there to help you improve the website experience you provide, grow your online business, and make better connections…
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