Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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The 31 Best Homepage Design Examples and Ideas for Your Website
21 Captivating Call to Action Examples to Steal
What is a Sales Funnel, Examples and How to Create One
The Best Website Color Palettes to Increase Engagement in 2021
20 Ways to Speed Up Your Website and Improve Conversion in 2021
How to Convert More Customers by Adding Perceived Value
What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.
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Top 7 Ways to Build Brand Loyalty
Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way…
How to Setup Google AMP Webpages with Google Analytics Tracking
If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of…
The Five Sales Letters Every Marketer Should Know, Hands Down
If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing…
How to Optimize User Experience & Conversion Paths in Google Analytics
If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The…
What Are the SEO Benefits of XML & HTML Sitemaps?
A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search…
Infographic: How to Build a Loyal Audience on the Web
There are two ways to do marketing. Throw money at ads and gush out content hoping some sort of ROI will be made. Build a…
How Emotional Motivators Can Drive Authentic Brand Growth
We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers…
How to Boost Conversions by Letting the Customer Do Your Marketing for You
Your customer testimonials deserve the spotlight. They should be front-and-center on your landing page. The headliner. The star attraction.
Why is Apple’s Marketing Just So Darn Good?
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.
The Secret to $5 Customer Acquisition Costs on Facebook
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm…
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