Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story? Despite that, case…
This year we had TONS of great posts that came from our regular contributors as well as industry experts. It’s just hard to remember all the hits!
Website owners and executive teams have a tendency to want to add more “stuff” to websites. “I think we should add a contact form to the sidebar.” “Let’s add a slider to the home page that slides through each of our main features!”
Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following?
Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites all the time.
“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings.
Who doesn’t love a good Google update? If you’ve so much as dabbled in SEO you probably already know that these updates can be cause for some serious nail-biting.
If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem now is: how do you decide what to test?
Conversions are a numbers game. Sure, quality matters. You don’t want to fill your funnel for the sake of quantity alone.