Correlation: The existence of a relationship between two or more variables or factors where dependence between them occurs in a way that cannot be attributed to chance alone.

Why would you want to record your users’ mouse movements? Mouse recordings give you a deeper view of user behavior than click-based heatmaps and scrollmaps. As well as knowing what a user clicked on, mouse recordings let you see all their movements on the page before and after.

With the advent of the internet in the 90’s, Ecommerce has spread like wildfire. Consumers have moved from traditional shopping to ecommerce. All this started when Jeff Bezos introduced us to the world of Amazon.

Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword.

Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix.

A common oversight of many online businesses is NOT using their own websites. Simply put, they don’t spend time in their visitors’ shoes.

The monetization of the process you use to share your knowledge.

Juggernaut. Facebook, together with Instagram, which it acquired in 2012, dwarfs the nearest competitor in the social media space, YouTube. When it comes to social media marketing, Facebook and Instagram are the two most important players on the market these days.

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922).