Whether you’re a business owner, marketer, or simply someone who wants to learn more about digital marketing, you’ve likely come across the term SEO at least a handful of times. That’s because while Search Engine Optimization used to be a fairly niche technique used by only the most tech-savvy site…

Whether you’re a business owner, marketer, or simply someone who wants to learn more about digital marketing, you’ve likely come across the term “SEO” at least a handful of times. That’s because while it used to be a fairly niche technique used by only the most tech-savvy site owners, it’s…

Every customer base is unique. Your ability to win your own marketing victories depends on understanding the users visiting your website each and every day. If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that thorough testing is paramount to your web…

Pack your bags. We’re going on vacation! That’s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy. And while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose…

If you had to pack all your conversion wisdom and power into one tiny space, it would be the call to action button. It’s amazing how a single button can make or break an online business. I believe there’s no such thing as a successful marketing effort unless there’s a…

If you’re a small fish in the massive ocean of online marketers, chances are you probably have a lot of difficulty getting your voice heard. Sometimes it may seem that despite all the effort and time you put into creating “great content,” it never really seems to make an impact.…

The human population is made up of 65% of visual learners. This means that we can influence 65% of consumers using images. Since time immemorial, visuals have been used by marketers to grab their customers’ attention, which means that there must be something about the images that leads to conversions.…

Imagine this: As the Chief Marketing Officer of your company, you are tasked to report on the annual marketing results by your CEO – and you have to be quick, direct, and efficient in communicating the whole to every stakeholder sitting at the meeting. How do you do it? This…

Conversion rate is a metric that has a direct impact on your revenue. You can never have enough of it. A number of factors affect the conversion rate, such as brand trust, messaging, landing page design, etc. For instance, Amazon has an industry-leading conversion rate because of the years in…