Video marketing has been on the rise for more than a decade now. Consumers are getting more and more used to consuming video content wherever they go, be it on Facebook or on a product page.
Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty. At the same time, fewer…
This is a personal question, so forgive me for being forward, but it’s important to ask before we begin. Have you ever ignored facts because it posed a threat to your beliefs?
A type of hypothesis testing where multiple variables are tested simultaneously to determine how the variables and combinations of variables influence the output. If several different variables (factors) are believed to influence the results or output of a test, multivariate testing can be used to test all of these factors…
The one piece of information about your website that matters most is: how do your users interact with it? It’s easy to find out what they think about it: you can just ask them. But it’s very hard to find out how real users go about navigating your website.
If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of strong reasons to support that.
Wanna create well-performing content and be original too? Then it might be time to stop digging into data and try something scary instead, like listening to your gut. Let the numbers work for you, not against you.
Although eCommerce receives most of the limelight, 91.6% of U.S. sales still take place offline. With all the benefits of buying online — lower cost, wider choice, no need to put on pants — how come retail stores are still a thing?
In case you hadn’t noticed – though I’m guessing you have – consumption of online video has been steadily rising in recent years. According to a forecast by Cisco, video will represent 80% percent of all consumer-based internet traffic by 2019.
