We talk a lot about improving your website conversion rates on the Crazy Egg blog, but do you want to know the simple truth? Optimizing your website for conversions is step two. Knowing how to get traffic to your website is step one. To put it more bluntly: Your conversion…

What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against the competition? These are questions I field every day, both from business owners who are struggling and from companies that are killing it. I get it — everyone wants to…

Have you ever walked into a store, turned around, and walked right back out? You bounced. Maybe you didn’t like the look of the store itself, or perhaps you realized the store didn’t sell the type of merchandise you needed. Whatever the case, you took one look and got out…

You’re unhappy with your conversion rate. People just aren’t buying what you’re selling. The solution might lie in tripwire marketing. The term tripwire marketing might sound a little shady, like you’re trying to get one over on your customer. That’s not the case at all. Marketing and advertising experts have…

Are you frustrated by low conversion rates? You’re not alone. Businesses in every industry struggle with decent web traffic and few conversions. But are you doing something about it? If not, your conversion rate isn’t going to magically shift in the opposite direction. A low conversion rate can harm your…

When people visit your e-commerce store, you want them to fill up their carts and spend lots of cash. That’s natural. But what if they don’t? Consumers lead active lives. They’re always hunting for information online, and sometimes they don’t act right away — at least in the way you…

Did you know that poor web design can hurt conversions and sales? An unattractive site deserves a website redesign. No matter what your company size or industry is, though, it’s crucial that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and…

Just because landing page videos have been seen to increase conversions doesn’t mean you can throw up any shoddy video and expect results. There are a few landing page video best practices that you’ll want to review first, such as whether to use live-action style or animation. The answer to…

I always prefer to get information directly from experts. If I can eliminate some of the guesswork before I start a new marketing campaign, I’m already ahead of the curve. That includes information on topics like how to build an email list. Geoff Roberts, marketing expert and the founder of…